The resume that got David Oragui hired at Oyster HR.

When you initially put this header section together for your resume, why did you include these specific contact details? Also, we notice that you have 'Head of Product Marketing' under your name too — could you walk us through your thought process here?

Sure, I'll address the job title first. I listed 'Head of Product Marketing' as an aspirational title I'd like to get in my next role. The job I applied for was advertised as a 'Product Marketing Manager', but given how Oyster was an early-stage startup who actually needed someone with deep expertise in all areas of PMM, 'Head of Product Marketing' felt like a better fit here.

Why did you include a link to your personal website here? Does it have anything to do with product marketing specifically?

No it doesn't. I typically include a link to my personal website for two reasons. 1) Provide an opportunity for prospective employers to see some of my other work. 2) Highlight that I'm a self-starter, entrepreneurially inclined and enjoy building side projects.

Do employers typically respond well to side projects once they realise you have them?

It's a mixed bag. I've noticed that hiring managers who are millennials tend to respond very well. I think I can attribute 2-3 jobs I've got due in part to having an active side project.

Keep the links of interest to a single line

Email on one line and LinkedIn plus website on another leaves a lot of white space in the top-right of the header. We moved them all to a single line with equal spacing between each.

Add a short snapshot of what type of product marketer you are

A job title alone doesn't differentiate you from the sea of candidates applying for similar positions. A one-liner gives a recruiter a 15-second elevator pitch they can use to decide on your candidacy.

Hey I'm David - but you can call me DJ.

I'm a creative technical marketer with 10+ years experience driving business growth throughout the entire funnel (acquisition/retention/referral) by focusing relentlessly on the customer experience.

From the very first interaction with your brand, my goal is to provide customer experiences so good, they won't ignore you.

If you're looking for a customer-first, marketing leader who can build successful teams and execute creative campaigns that translates into real-world business results and customer outcomes; let's have a chat.

This is an interesting take on the summary section for your resume. At first glance it reads more like something we'd expect to find on your cover letter. Could you walk us through your thought process here?

Haha, I agree with you there! Funnily enough, this summary was pulled directly from my Linkedin bio (at the time), which spoke to my philosophy around marketing and the value I can bring to an org. You may also notice that 'Product Marketing' isn't even included in this summary too.

Why didn't you include 'Product Marketing' in the summary section of your resume?

I felt that doing so would alienate myself from other positions in marketing I was actively applying to. In hindsight, I could've created 3 or 4 variations of my resume for different roles; to increase my chances of getting interviews across a variety of marketing positions.

Reduce the summary to 2 or 3 lines max

With a long summary spanning multiple paragraphs, recruiters and hiring managers won't spend the time to look for the gold.

Lead with your most impactful achievements

Recruiters aren't looking for reasons to disqualify you — they're looking for reasons to shortlist you. We renamed the section Career Highlights and put the proof first.

Head of Product Marketing & Lifecycle Marketing Manager

Leadfeeder · Jun 2019 – Mar 2021

• Led 2x pricing increase campaigns contributing to 5% MRR growth MoM
• Doubled trial-to-paid conversion rate (34% vs. 17%)
• Grew G2 reviews by 425% (60 to 315) in 9 months
• Increased script installation by 104% via product-led experimentation
• Owned core product positioning and GTM strategy

Senior Growth Marketing Manager & Engineer

Chili Piper · Oct 2020 – Jan 2021

• Devised growth testing framework for prioritising high-impact experiments
• Co-created freemium demand gen go-to-market strategy

Head of Organic Growth & SEO

VEED.IO · Jun 2020 – Aug 2020

• Created organic growth strategy plan for $1m–$10m ARR expansion
• Increased organic search traffic by 20.5% in 30 days
• Built Webflow template powering 500+ landing pages

The strongest part of the page. Every Leadfeeder bullet starts with a verb and ends with proof — 34% vs. 17%, 60 to 315, 104%.

The fix wasn't to rewrite it. It was to move three of those bullets to the top, where the summary used to be.

Senior SEO Strategist

Sked Social · Jan 2018 – Dec 2018

• Increased organic search traffic by 341.45% over six months

Senior SEO & Content Marketing Manager

Enhancv · Jul 2019 – Nov 2019

Fractional Director of Content & SEO

CloudPeeps · Dec 2016 – Nov 2019

Growth Marketing & Lifecycle Marketing Manager

The Balanced Life Academy · Apr 2016 – Nov 2017

Marketing Manager / Growth Hacker

NurseRecruiter.com · Jan 2017 – Jun 2017

SEO and Content Marketing Manager

The Balanced Narrative · Jul 2011 – Jun 2014

Stop the page at two

The original runs to four pages and eleven roles going back to 2011. Page one is the only page most recruiters finish; everything before the last decade earns a single line, not a block.

Label the parallel work as parallel

Leadfeeder, Chili Piper, VEED.IO and Enhancv overlap on the dates. Marked as fractional or contract engagements, overlapping dates read as capacity. Left unlabelled, they read as job-hopping.

Three bullets per role, not five

Keep the ones with numbers in them. The rest is what the interview is for.

Ten skills, and four of them aren't product marketing: Marketing, Wellness, Social Media, Entrepreneurship. This is a LinkedIn skills list pasted onto a resume.

Mirror the job ad

Read the posting you're sending it to and list the disciplines it names, in its words. A product marketing role asks for positioning, pricing, launches and enablement — say those.

Name the tools

His own bullets already evidence HubSpot, Salesforce, Webflow and G2. Tools are what a recruiter searches for; disciplines are what a hiring manager reads.

Cut anything you wouldn't be interviewed on

Wellness and Entrepreneurship are true, and neither will ever come up in a PMM loop.

Webflow Certification CMS Level 1 — Webflow

One certification, and it happens to be the one that backs a bullet he already wrote: built a Webflow template powering 500+ landing pages.

Keep the ones that back a claim

A certification earns its line when it evidences something you've already said you did. This one does — he built a Webflow template powering 500+ landing pages, and the certification is Webflow CMS Level 1.

Drop the rest

Unfinished courses, attendance certificates and platform badges nobody asks about are page-one space you don't have.

? No education section

Ten years in, experience outranks the degree — and the space is worth more to the Leadfeeder bullets. If your degree is the strongest thing you have, keep it; it's a line, not a section.

No photo and no address

Neither tells a hiring manager anything they can act on, both invite bias, and a photo gives an ATS parser something to choke on. A city and country in the header is enough.

No “references available on request”

Assumed by everyone who reads it. It costs a line you could spend on a number.

No skill bars or star ratings

Self-scored graphics say nothing — three out of five stars for SEO is not a measurement. The metrics in the experience section are the rating.