<h3 class="uui-heading-subheading">Campaign Strategy and Planning</h3><div class="jtbd-card"><div class="jtbd-card-single">Defining target audience personas based on demographics and behaviors.</div><div class="jtbd-card-single">Conducting thorough competitive analysis for paid social campaigns.</div><div class="jtbd-card-single">Setting clear campaign objectives and key performance indicators (KPIs).</div><div class="jtbd-card-single">Mapping customer journey stages for effective ad placement.</div><div class="jtbd-card-single">Allocating budgets across various paid social platforms strategically.</div></div><h3 class="uui-heading-subheading">Ad Creation and Design</h3><div class="jtbd-card"><div class="jtbd-card-single">Designing eye-catching visuals and video content for ads.</div><div class="jtbd-card-single">Writing compelling ad copy tailored to target audience segments.</div><div class="jtbd-card-single">A/B testing various ad formats to optimize performance.</div><div class="jtbd-card-single">Creating carousel ads to showcase multiple products or services.</div><div class="jtbd-card-single">Implementing dynamic ads that cater to user behavior in real-time.</div></div><h3 class="uui-heading-subheading">Ad Management and Optimization</h3><div class="jtbd-card"><div class="jtbd-card-single">Monitoring campaign performance and adjusting bids daily.</div><div class="jtbd-card-single">Identifying underperforming ads and iterating creatives quickly.</div><div class="jtbd-card-single">Implementing pixel tracking to measure conversion rates accurately.</div><div class="jtbd-card-single">Retargeting audiences based on previous interactions with ads.</div><div class="jtbd-card-single">Scheduling ads for optimal times based on audience online behavior.</div></div><h3 class="uui-heading-subheading">Analysis and Reporting</h3><div class="jtbd-card"><div class="jtbd-card-single">Generating detailed weekly reports on ad performance metrics.</div><div class="jtbd-card-single">Analyzing return on ad spend (ROAS) for campaign efficacy.</div><div class="jtbd-card-single">Conducting post-campaign analysis to inform future strategies.</div><div class="jtbd-card-single">Utilizing analytics tools to interpret audience engagement data.</div><div class="jtbd-card-single">Visualizing data insights in actionable presentation formats.</div></div><h3 class="uui-heading-subheading">Client Communication and Collaboration</h3><div class="jtbd-card"><div class="jtbd-card-single">Presenting campaign proposals and strategies clearly to clients.</div><div class="jtbd-card-single">Regularly updating clients on campaign progress and insights.</div><div class="jtbd-card-single">Gathering client feedback to refine campaign approaches weekly.</div><div class="jtbd-card-single">Collaborating with creative teams to align brand messaging.</div><div class="jtbd-card-single">Conducting training sessions for clients on ad platform features.</div></div>