{"n":"Growth Marketing Managers","p":40,"c":12,"o":10,"m":85800,"h":41,"a":93,"rg":[["EMEA",23],["Americas",44],["APAC",33]],"b":[["Junior",0,46000,53000,61000],["Mid-level",78,62000,72000,84000],["Senior",22,76000,88000,102000],["Lead",0,86000,100000,116000],["Principal",0,105000,122000,142000]],"rl":[["Growth Marketers","growth-marketers"],["Demand Generation Managers","demand-generation-managers"],["Digital Marketers","digital-marketers"],["Product Marketers","product-marketers"],["Head Of Growth Marketing","head-of-growth-marketing"],["Marketing Managers","marketing-managers"]],"r":[["The Princess","Senior Growth Marketing Manager","Americas",98,58,120000],["Superman","Growth Marketing Manager","Americas",95,43,90000],["The Bear","Senior Growth Marketing Manager","APAC",94,67,140000],["Wonder Woman","Growth Marketing Lead","EMEA",97,77,160000],["Hero","Growth Marketing Leader","APAC",94,48,100000],["Prince of All Saiyans","Growth Marketing Manager","EMEA",93,53,110000],["The Moonlight","Paid Search Growth Marketing Manager","Americas",91,48,100000],["The Competitive Spirit","Senior Growth Marketing Manager","APAC",91,55,115000],["The Labyrinth","Associate Growth Marketing Manager","Americas",87,38,80000]],"j":[["Paid Acquisition",["Run paid search and paid social campaigns across the main ad platforms.","Manage the paid budget and move spend towards what performs best.","Optimise bids, audiences and keywords to lower the cost of each customer."]],["Experimentation",["Run A/B tests and structured experiments across channels, pages and offers.","Keep a prioritised roadmap of experiments and decide what to test next.","Scale what works and stop what does not, based on the results."]],["Reporting and Measurement",["Report on performance by channel to leadership and stakeholders.","Set up tracking and attribution to tie spend to pipeline.","Track cost per lead and customer acquisition cost against targets."]],["Campaigns and Events",["Plan integrated campaigns across paid, email, content and events.","Use webinars and events as a channel to generate qualified leads.","Support product launches with messaging, audience and timeline."]],["Organic Growth",["Grow organic traffic through SEO and technical site fixes.","Plan, write and publish content for owned and earned channels."]],["Conversion Optimisation",["Improve landing pages, forms and conversion paths to lift conversion rates.","Analyse the funnel to find where people drop off and fix the cause.","Own the path from first touch to a booked meeting or qualified lead."]],["Lifecycle Marketing",["Build and run email and nurture programmes that move leads forward.","Segment audiences and personalise messages to each group.","Move users from sign-up through activation to paid conversion and retention."]]]}