<h3 class="uui-heading-subheading">Keyword Research</h3><div class="jtbd-card"><div class="jtbd-card-single">Identifying high-volume keywords with low competition for campaigns.</div><div class="jtbd-card-single">Analyzing long-tail keywords to capture niche audiences.</div><div class="jtbd-card-single">Using keyword tools to assess search intent of target phrases.</div><div class="jtbd-card-single">Regularly updating keyword lists based on performance metrics.</div></div><h3 class="uui-heading-subheading">Campaign Management</h3><div class="jtbd-card"><div class="jtbd-card-single">Creating and organizing ad campaigns in Google Ads and Bing Ads.</div><div class="jtbd-card-single">Setting up campaign budgets and bid strategies for optimization.</div><div class="jtbd-card-single">A/B testing ad variations to improve click-through rates.</div><div class="jtbd-card-single">Monitoring and adjusting bids based on keyword performance.</div></div><h3 class="uui-heading-subheading">Ad Copywriting</h3><div class="jtbd-card"><div class="jtbd-card-single">Writing compelling ad headlines that encourage clicks.</div><div class="jtbd-card-single">Creating engaging descriptions highlighting unique selling propositions.</div><div class="jtbd-card-single">Using emotional triggers and CTAs to increase engagement.</div><div class="jtbd-card-single">Localizing ad copy to resonate with specific geographic audiences.</div></div><h3 class="uui-heading-subheading">Performance Analysis</h3><div class="jtbd-card"><div class="jtbd-card-single">Tracking key metrics like CTR, CPC, and conversion rates.</div><div class="jtbd-card-single">Generating performance reports to present to stakeholders.</div><div class="jtbd-card-single">Identifying trends using historical data for forecasting.</div><div class="jtbd-card-single">Conducting competitor analysis to identify best practices.</div></div><h3 class="uui-heading-subheading">Landing Page Optimization</h3><div class="jtbd-card"><div class="jtbd-card-single">Collaborating with web developers to improve landing page UX.</div><div class="jtbd-card-single">Implementing A/B tests to enhance conversion rates on landing pages.</div><div class="jtbd-card-single">Analyzing user behavior with heatmaps and session recordings.</div><div class="jtbd-card-single">Optimizing landing page load times for better user experience.</div></div><h3 class="uui-heading-subheading">Remarketing Strategies</h3><div class="jtbd-card"><div class="jtbd-card-single">Setting up remarketing lists based on user interactions.</div><div class="jtbd-card-single">Creating tailored ads for previous visitors to drive conversions.</div><div class="jtbd-card-single">Adjusting remarketing frequency to maintain engagement without annoyance.</div><div class="jtbd-card-single">Analyzing remarketing performance to enhance targeting efforts.</div></div>