{"n":"Product Marketers","src":"board","p":383,"c":12,"o":383,"m":170000,"h":36,"a":88,"rg":[["EMEA",40],["Americas",34],["APAC",26]],"b":[["Mid-level",41,121700,140300,157563],["Senior",33,150000,165000,190000],["Staff · Lead",12,190000,214200,238000],["Principal",4,200000,220000,240000],["Director +",10,180000,205000,225000]],"rl":[["Product Managers","product-managers"],["Product Management Directors","product-management-directors"],["Demand Generation Managers","demand-generation-managers"],["Growth Marketing Managers","growth-marketing-managers"],["Lifecycle Marketing Directors","lifecycle-marketing-directors"],["Marketing Strategists","marketing-strategists"]],"r":[["The Seventh Hokage","Senior Product Marketer","Americas",93,58,120000],["Belinda","Product Marketer","EMEA",89,41,85000],["Hero","Senior Product Marketing Manager","APAC",99,58,120000],["Batman","VP of Product Marketing","EMEA",99,96,200000],["Heroic Mentor","Head of Product Marketing","Americas",99,72,150000],["The Bear","Director of Product Marketing","Americas",99,77,160000],["Venom","Product Marketing Manager","EMEA",99,48,100000],["Frieza","Product Marketing Lead","EMEA",98,58,120000],["Batman","Senior Director, Product Marketing","APAC",98,96,200000],["Beast","Staff Product Marketing Manager","APAC",98,60,125000],["Kakarot","Senior Technical Product Marketing Manager","Americas",98,58,120000],["Hero","Product Marketing Associate","Americas",98,36,75000]],"j":[["Positioning",["Define who the product is for and the problem it solves best.","Choose the market category and the alternatives buyers compare it to.","Pin down the differentiated value only this product delivers."]],["Messaging",["Build the messaging framework and core value propositions.","Tailor the story for each persona, segment and buying stage.","Test messages with customers and prospects before they ship."]],["Market Research",["Competitive intelligence: track rivals and keep battlecards current.","Customer research and voice-of-the-customer programmes.","Win/loss analysis to learn why deals are won, lost or stalled."]],["Go-to-Market Strategy",["Plan and run product launches, from tiering to launch day.","Pick target segments, channels and routes to market.","Align product, sales, marketing and success behind each launch."]],["Pricing & Packaging",["Research willingness to pay and how buyers value the product.","Design plans, tiers and packaging that match how customers buy.","Model, test and roll out pricing changes."]],["Sales Enablement",["Build pitch decks, battlecards and demo narratives.","Train sales on positioning, discovery and objection handling.","Bring field insight back into product and messaging."]],["Customer Lifecycle Marketing",["Drive product adoption and uptake of new features.","Shape onboarding and in-product education.","Grow retention, expansion and customer advocacy."]]]}