Best Product Marketers & Professionals to Hire in 2025

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Common jobs to be done for product marketers

Market Research

Conduct surveys to gather customer feedback on product usage.

Analyze market trends to identify growth opportunities for products.

Gather competitive intelligence to evaluate strengths and weaknesses.

Conduct focus groups to test product concepts and messaging.

Compile customer personas based on demographic and psychographic data.

Product Positioning

Define unique selling propositions (USPs) for each product line.

Develop product messaging that resonates with target audiences.

Segment markets to tailor positioning strategies effectively.

Create value propositions that differentiate products from competitors.

Write product descriptions that highlight key features and benefits.

Campaign Planning

Develop integrated marketing campaigns to drive product awareness.

Create marketing calendars to organize campaign timelines and deliverables.

Set goals and KPIs for measuring campaign performance and effectiveness.

Coordinate with creative teams to produce campaign assets and materials.

Conduct A/B testing on marketing creatives to optimize results.

Content Creation

Write blog posts that educate customers about product features.

Develop case studies showcasing product success stories.

Create social media content to engage and inform target audiences.

Produce video content demonstrating product use cases and benefits.

Create newsletters to keep customers informed about product updates.

Sales Enablement

Develop sales training materials to equip teams with product knowledge.

Create sales collateral, such as presentations and brochures.

Provide ongoing product education to sales teams and partners.

Gather feedback from sales teams to refine product positioning.

Analyze sales data to identify barriers to product adoption.

Performance Analysis

Monitor key performance indicators (KPIs) for marketing initiatives.

Conduct post-campaign analysis to assess ROI and effectiveness.

Utilize analytics tools to track website and social media performance.

Generate reports to communicate marketing performance to stakeholders.

Collect and analyze customer feedback to improve future offerings.

The Best Product Marketers to Hire in 2025

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