{"n":"Product Marketing Manager Competitives","p":63,"c":15,"o":20,"m":87400,"h":42,"a":85,"rg":[["EMEA",40],["Americas",34],["APAC",26]],"b":[["Junior",8,46000,54000,63000],["Mid-level",42,63000,73000,85000],["Senior",30,77000,90000,104000],["Lead",14,87000,101000,117000],["Principal",6,107000,124000,144000]],"rl":[["Affiliate Managers","affiliate-managers",40],["Amazon Experts","amazon-experts",40],["Brand Experts","brand-experts",40],["Brand Leads","brand-leads",40],["Brand Strategists","brand-strategists",40],["Demand Generation Managers","demand-generation-managers",40]],"r":[["Hero","Marketing Strategist","APAC",99,58,120000],["Batman","Chief Marketing Officer","EMEA",99,96,200000],["Heroic Mentor","Head of Product Marketing","Americas",99,72,150000],["The Bear","Cryptocurrency Marketing Consultant","Americas",99,77,160000],["Venom","Email Marketing Consultant","EMEA",99,48,100000],["Frieza","SEO Content Strategist","EMEA",98,58,120000],["Batman","Chief Brand Officer","APAC",98,96,200000],["Beast","Integrated Brand Strategist","APAC",98,60,125000],["Kakarot","Senior Mobile Marketing Strategist","Americas",98,58,120000],["Hero","Social Media Strategist","Americas",98,36,75000],["The Pokémon Professor","Programmatic Strategy Lead","Americas",98,62,130000],["Miles Morales","Webflow SEO Specialist","EMEA",98,55,85000]],"j":[["Market Research and Analysis",["Conducting competitive analysis of key players in the industry.","Analyzing market trends to identify growth opportunities.","Surveying customers for insights on product features and demand.","Assessing customer pain points through qualitative interviews."]],["Product Positioning and Messaging",["Crafting compelling value propositions for target segments.","Developing messaging frameworks for multiple marketing channels.","Creating product stories that resonate with customer needs.","Writing and refining positioning statements for clarity."]],["Go-to-Market Strategy",["Designing launch plans that outline key milestones and deliverables.","Coordinating with sales and marketing teams for campaign alignment.","Setting KPIs to measure the success of product launches.","Developing promotional materials for product introduction events."]],["Sales Enablement and Support",["Creating sales training materials for new product features.","Developing competitive battle cards for sales reps.","Conducting product demo sessions for the sales team.","Gathering feedback from sales to improve product messaging."]]]}