{"n":"Product Marketing Managers","p":520,"c":44,"o":140,"m":86600,"h":42,"a":92,"rg":[["EMEA",28],["Americas",35],["APAC",37]],"b":[["Junior",8,46000,54000,63000],["Mid-level",69,63000,73000,85000],["Senior",20,77000,89000,103000],["Lead",2,86000,100000,116000],["Principal",1,106000,123000,143000]],"rl":[["Digital Marketers","digital-marketers",560],["SEO Specialists","seo-specialists",480],["Email Marketers","email-marketers",420],["Marketing Managers","marketing-managers",620],["Social Media Managers","social-media-managers",620],["Growth Marketers","growth-marketers",640]],"r":[["Archaeologist","Product Marketing Manager","EMEA",97,53,110000],["Phoenix","Senior Product Marketing Manager","Americas",95,53,110000],["Moon-gwang","Product Marketing Manager","APAC",95,62,130000],["Catwoman","Product Marketing Manager","APAC",95,48,100000],["The Bear","Senior Product Marketing Manager","Americas",95,62,130000],["Joker","Web Product Marketing Manager","APAC",93,48,100000],["The Fierce Player","Product Marketing Manager","Americas",93,43,90000],["The Housekeeper","Product Marketing Manager","APAC",93,46,95000],["The Father","Product Marketing Manager","Americas",93,50,105000],["Heroine","Senior Product Marketing Manager","EMEA",92,46,95000],["The Protagonist","Senior Product Marketing Manager","Americas",92,58,120000],["Customer Advocate","Product Marketing Manager","EMEA",91,55,115000],["The Father","Product Marketing Manager","APAC",90,62,130000],["Hero","Product Marketing Manager","APAC",90,41,85000]],"j":[["Market Research",["Conducting surveys to gather customer insights and preferences.","Analyzing competitor products and go-to-market strategies.","Identifying emerging trends and shifts in consumer behavior.","Creating customer personas based on qualitative and quantitative data."]],["Product Positioning",["Developing value propositions tailored to target audiences.","Crafting messaging frameworks for coherent brand communication.","Identifying unique selling points to differentiate from competitors.","Conducting positioning workshops with cross-functional teams."]],["Go-to-Market Strategy",["Creating comprehensive launch plans that outline all phases.","Coordinating with sales, marketing, and product development teams.","Setting KPIs and metrics to assess launch effectiveness.","Developing promotional materials and sales enablement tools."]],["Product Lifecycle Management",["Monitoring product performance and customer feedback post-launch.","Collecting data to inform future product iterations and enhancements.","Managing end-of-life transitions for outdated products.","Creating training resources for internal teams on new features."]]]}