Position Summary
TheAssociate Director/Director of Health Systems Marketing, Women’s Healthwill lead marketing strategy and execution to drive adoption of and promote Natera’s genetic tests, UX offerings, and patient education tools within complex health systems. This leader will partner closely with Sales (Strategic Account Managers) to influence long, multi-stakeholder sales cycles involving clinical, operational, IT, and executive decision makers.
This role requires exceptional strategic thinking, consulting-quality storytelling, and the ability to address health-system needs with compelling value propositions, pitch materials, and partnership opportunities. It is a unique opportunity to shape how Natera partners with health systems and to create evidence that demonstrates the value of Natera’s portfolio and services at scale.
This role reports to the Vice President, Women’s Health Marketing.
Primary Responsibilities
- Marketing Strategy, Messaging and Execution:
- Lead top-down national marketing strategy and execution to promote the full Natera Women’s Health portfolio to Women’s Health service line leaders, OB chairs, MFM chairs, prenatal GC leaders, and heads of precision medicine within health systems.Develop portfolio-level and stakeholder-specific messaging (clinical, operational, economic, IT/EMR) that addresses the priorities of health-system decision makers including OB service-line leadership and executive leadership.Work with the Area Marketing team to build multi-channel campaigns to support health system pipeline progression and accelerate long sales cycles.
- Lead top-down national marketing strategy and execution to promote the full Natera Women’s Health portfolio to Women’s Health service line leaders, OB chairs, MFM chairs, prenatal GC leaders, and heads of precision medicine within health systems.
- Develop portfolio-level and stakeholder-specific messaging (clinical, operational, economic, IT/EMR) that addresses the priorities of health-system decision makers including OB service-line leadership and executive leadership.
- Work with the Area Marketing team to build multi-channel campaigns to support health system pipeline progression and accelerate long sales cycles.
- Sales Enablement:
- Create pitch decks, business cases, financial models, and value frameworks tailored to a health system’s priorities.Partner with SAM team on RFPs and presentations for health systems decision makersBuild playbooks for SAM team
- Create pitch decks, business cases, financial models, and value frameworks tailored to a health system’s priorities.
- Partner with SAM team on RFPs and presentations for health systems decision makers
- Build playbooks for SAM team
- Cross-Functional Collaboration:
- Collaborate with Product and Area Marketing, Product, UX, Patient Experience, Sales, Medical, and Leadership teams to understand customer needs and inform offerings.Partner with Sales Training to develop field training on health-system messaging, customer personas, and multi-stakeholder objection handling.Serve as the marketing point person for cross-functional health system initiatives.
- Collaborate with Product and Area Marketing, Product, UX, Patient Experience, Sales, Medical, and Leadership teams to understand customer needs and inform offerings.
- Partner with Sales Training to develop field training on health-system messaging, customer personas, and multi-stakeholder objection handling.
- Serve as the marketing point person for cross-functional health system initiatives.
- Market and Business Analysis:
- Conduct market research and analyze / synthesize data on health-system drivers, competitive landscape, and effectiveness of messaging to refine marketing strategy.Analyze performance of messaging, campaigns, pilots, and enablement tools to refine strategy
- Conduct market research and analyze / synthesize data on health-system drivers, competitive landscape, and effectiveness of messaging to refine marketing strategy.
- Analyze performance of messaging, campaigns, pilots, and enablement tools to refine strategy
- Project and Financial Management:
- Effectively manage marketing projects, timelines, vendors and budget.Track and improve ROI for marketing programs.
- Effectively manage marketing projects, timelines, vendors and budget.
- Track and improve ROI for marketing programs.
Qualifications
- B.A. or B.S. degree required; MBA/Advanced degree preferred.
- Minimum 7 years of professional experience, ideally including:
- Healthcare product marketing or enterprise marketing,Healthcare management consulting (highly preferred),Strategic account marketing,Health-system engagement in life sciences, health tech, or diagnostics.
- Healthcare product marketing or enterprise marketing,
- Healthcare management consulting (highly preferred),
- Strategic account marketing,
- Health-system engagement in life sciences, health tech, or diagnostics.
- Experience marketing or selling at a national level to health systems, IDNs, academic medical centers preferred.
- Familiarity with OB/GYN, maternal health, or genetic testing is a plus.
- Formal educational background or clinical experience in genetic counseling or medical genetics is a plus.
Knowledge, Skills & Abilities
- Ability to create C-suite-ready pitch decks, strategic narratives, and value propositions.
- Comfort influencing multi-stakeholder decision-making groups (clinical, operations, finance.
- Experience developing health economic messaging, business cases, and ROI frameworks.
- Strong analytical skills and financial modeling capability.
- Exceptional communication and presentation skills; executive presence.
- Ability to synthesize clinical and operational information into concise promotional and strategic materials.
- Skilled collaborator across cross-functional teams including Sales, Market Access, Medical, and Product.
- Familiarity with digital marketing channels and tactics preferred.
- Excellent organization, project management, and attention to detail.
Physical Demands & Work Environment
- Duties typically performed in an office setting. This position requires the ability to use a computer keyboard, communicate over the telephone and read printed material.
- Duties may require working outside normal working hours (evenings and weekends) at times, particularly for conferences or key meetings.
Travel Required for this Position?
Location:
- Remote, located in the US accepted.
The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.
Remote USA
$168,200
—
$210,200 USD
OUR OPPORTUNITY
Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.
The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.
WHAT WE OFFER
Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!
For more information, visit www.natera.com .
Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.
All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.
If you are based in California, we encourage you to read this important information for California residents.
Link: https://www.natera.com/notice-of-data-collection-california-residents/
Please be advised that Natera will reach out to candidates with a @ natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.
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