B2B MarTech Manager (Remote)

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

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We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.

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We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

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Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.

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About the Role

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We are looking for a B2B Marketing Technology Manager to help Rula scale how we generate, qualify, and measure B2B demand. You will keep HubSpot tightly integrated with Salesforce and other data sources like Segment or Redshift to power automations in hubspot itself or in downstream systems and tools. Additionally, you will set up these automations or help Marketing or RevOps partners build them. This role sits on the B2B growth team and partners closely with Sales, RevOps, Data Engineering, and Analytics. If you are a self-directed, resourceful, and tech-savvy business or technical professional, you enjoy understanding stakeholders needs to optimize and automate operations, and you thrive in an entrepreneurial and scrappy environment - this role is for you.

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Required Qualifications

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• 5+ years of related professional experience in total across MarTech, Business Systems, Marketing and RevOps Systems, Performance Marketing, Demand Generation, or Revenue Operations for B2B companies
• Experience creating automated workflows, sending information from one system to the other, and using technology in general to automate processes. This includes navigating logical rules (AND vs OR concatenating multiple conditions)
• Experience understanding stakeholders needs (going beyond a prescriptive request). This may mean compiling and analysing qualitative data (casual chats, interviews, etc) or quantitative data to clearly define and outline issues and needs that have to be addressed.
• Experience leading projects that require cross functional collaboration
• Ability to define good architecture and automation design in terms of scalability

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Preferred Qualifications

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While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

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• Hubspot Management expertise
• Clay experience, Scraping experience, enrichment experience
• Experience connecting digital ads accounts with Segment or Freshpaint
• Experience with attribution models
• Experience with reporting using data analytics tools like looker
• Experience with low-code API integrations

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We're serious about your well-being! As part of our team, full-time employees receive:

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• 100% remote work environment:Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access: Start saving for your future
• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP): Support for your mental and physical health
• New hire home office stipend: Set up your workspace for success
• Quarterly department stipend: Fund team-building activities or in-person gatherings
• Wellness events and lunch & learns: Explore a variety of engaging topics
• Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

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Our team

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We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone.  We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.