We are seeking a Communications Manager focused on consumer and trend storytelling to help bring Spotify’s product narrative to life in global culture.
This role sits within Spotify’s Global Communications team and will focus on translating Spotify’s product innovation, listening insights, and cultural moments into compelling stories that resonate with consumers, media across traditional news and social platforms.
The ideal candidate has strong media relations expertise combined with a deep understanding of social and digital storytelling. They are constantly attuned to internet culture and emerging trends in music, lifestyle, culture, and technology—and know how to turn those moments into timely, relevant stories that highlight Spotify’s role in shaping how people discover and experience audio.
This person will play an important role in helping Spotify show up in the cultural conversation—identifying trends, surfacing data and insights from the platform, and working with press, creators and social teams to bring those stories to life across earned media and social channels.
Spot emerging trends across music, culture, and consumer behavior, and turn them into timely, relevant stories that highlight Spotify’s role in shaping audio experiences
Translate product features, launches, and listening insights into clear, compelling narratives for consumer, lifestyle, and tech audiences
Develop and pitch proactive story ideas to media and creators across traditional press and digital platforms
Build and maintain strong relationships with journalists, influencers, and cultural voices covering music, technology, and internet trends
Partner with product, marketing, and insights teams to identify storytelling opportunities tied to user behavior, fandom, and discovery
Craft narratives that make Spotify’s product ecosystem feel accessible, engaging, and culturally relevant
Collaborate with social and editorial teams to extend earned stories into social-first formats across platforms like Instagram, TikTok, and X
Support communications strategies around key cultural moments, product updates, and launches
You have 6+ years of experience in communications, media relations, or cultural storytelling within media, tech, entertainment, or consumer brands
You have a strong track record of pitching and landing consumer and culture stories across top-tier and emerging media
You understand internet culture, social platforms, and how trends move across digital ecosystems
You know how to turn product innovation or data insights into stories people care about
You are experienced working across earned media and social storytelling
You collaborate effectively across communications, product, marketing, and insights teams
You are comfortable moving quickly, shaping ideas, and executing in fast-moving cultural moments
You care deeply about music, creators, and the evolving media landscape
This role is based in New York City
We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home. We ask that you come in 3 times per week.
The United States base range for this position is $124,272 - $177,532, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.
