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Fractional Director of Customer Experience

We are seeking a part-time Fractional Head of Customer Experience to establish and optimize CareMessage’s customer experience infrastructure, lifecycle standards, and operational rigor. This role will focus on building scalable systems that enable high-quality onboarding, engagement, health monitoring, and customer enablement across segments.

This role is infrastructure- and operations-focused. It will work closely with the Chief Customer Officer and manage the Sr. Manager of Professional Services and Customer Success functions to ensure Gainsight optimization, standardized playbooks, customer lifecycle clarity, and scalable outreach models are in place.

The focus is not on owning renewals or expansion revenue directly, but on strengthening the operational foundations that make retention, adoption, and customer health predictable and measurable.

Core Responsibilities

CX Infrastructure & Gainsight Optimization

Audit and optimize Gainsight configuration, health scoring, workflows, and reporting.

Define and implement standardized lifecycle stages and engagement triggers.

Ensure consistent data hygiene and CX tooling adoption across teams.

Establish executive-level dashboards for customer, partner, and program health.

Playbooks & Lifecycle Design

Develop clear, repeatable playbooks for onboarding, success planning, outreach cadence, and risk management.

Define success plan templates and engagement standards for Strategic CSMs.

Clarify handoffs between Sales, Implementation, and Customer Success.

Standardize QBR frameworks and reporting structures.

Strategic CSM Enablement

Ensure Strategic Customer Success Managers have structured processes, documentation, and operating standards.

Define expectations for customer engagement, health monitoring, and proactive outreach.

Install scalable outreach models aligned to segment complexity.

Customer Programs & Advisory Infrastructure

Stand up and operationalize Customer Advisory Boards (CABs).

Define program structure, cadence, insight capture, and executive reporting loops.

Build training operational infrastructure (coordination, tracking, and integration into lifecycle).

Outreach & Scale Strategy

Develop scalable customer communication frameworks.

Define segmentation-based engagement strategies.

Recommend staffing models and engagement ratios aligned to ARR and customer complexity.

Leadership & Team Oversight

Manage and coach the Sr. Manager of Professional Services and Customer Experience.

Ensure alignment between Implementation, Technical Support, and Customer Success.

Drive execution of defined operating plans during the engagement period.

Requirements

10–15+ years in Customer Experience, Customer Success, or CX Operations leadership.

Demonstrated experience implementing or optimizing Gainsight (or similar platforms) at scale.

Strong background in lifecycle design, health scoring frameworks, and playbook development.

Experience standing up CX infrastructure in SaaS or healthcare technology environments.

Ability to operate independently and deliver structured outputs within a defined contract window.

Experience working in startup, transformation, or fractional consulting environments preferred.

Alignment with CareMessage’s mission to advance health equity.

Recommended Experience

Recommended Experience

Healthcare SaaS or provider-facing technology experience.

Background in scaling Customer Success teams from early to growth stage.

Experience advising executive leadership on CX operating models.

Prior fractional or consulting leadership engagements.

What’s Not Expected of This Fractional Role

Direct ownership of renewals or expansion revenue.

Long-term cultural leadership or team redesign beyond defined scope.

Deep involvement in product roadmap prioritization.

Daily account management or frontline CSM execution.

About CareMessage

CareMessage is a non-profit technology organization building the largest patient engagement platform for low-income populations in the United States, delivering personalized health education and care coordination support via text messaging.
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