Promotions Strategy Manager

About the role

At Deliveroo, our Global Promotions team is on a mission to build lasting relationships with our customers from their very first order by ensuring we’re an affordable habit across restaurants and grocers, personalising for every moment and sustainably balancing growth and profitability.

This role reports into the Global Promotions Director and combines analytics and execution to drive targeted, high-impact customer engagement. You will own performance reporting, audience operations, and campaign analysis - leveraging customer cohort insights, incrementality measurement, and incident investigations to optimise promotions and improve efficiency at scale.

What you'll be doing

• Identify consumer cohort trends, and suggest areas to intervene within the customer lifecycle
• Work with complex data sets to develop strategic, analysis-motivated consumer pricing and promotions plans
• Analyze campaign results to identify drivers of performance and opportunities to iterate on test structure
• Manage end-to-end audience operations, including segmentation, uploads, orchestration.
• Partner with Campaign Owners within the Promotions team to test and manage multiple overlapping promotions across segments and markets to ensure effective campaign targeting
• Partner with Analytics and Engineering teams to create forecasting and reporting structures that can be scaled.
• Investigate campaign or performance incidents, identify root causes, and implement solutions to improve reliability and outcomes
• Own weekly business reporting (WBR), delivering clear insights on promotions performance, key trends, and opportunities
• Establish a strong working relationship with cross functional stakeholders in our Analytics, Product, Tech & Strategy teams.

Requirements

• Bachelor's degree or equivalent working experience and 4+ years of experience in finance/management consulting, business operations, growth marketing/marketing analytics, or business analytics
• Strong analytical/SQL skills; experience building forecasting models for marketing campaigns, digging into large data sets, translating it into applicable insights, proposing and executing data driven strategies to drive performance
• Advanced Excel skills to perform complex functions
• Experienced at communicating data driven insights for senior stakeholders verbally and in writing
• Strong business acumen and results focused
• Strong stakeholder management and interpersonal skills
• Experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems
• Experience translating data into applicable insights for partners

Why Deliveroo

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

Diversity

At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.