Remote
Client Service /
Full-time /
Remote
Job Title:
Senior
Paid Search Specialist
Job Summary:
The Senior Paid Search Specialist supports a portfolio of nonprofit clients by managing and optimizing search advertising campaigns, with a primary focus on
Google Ad Grants
and a secondary emphasis on
paid search
. This role requires expertise in
Google Ads (including Performance Max)
,
Microsoft Ads
, and analytics platforms such as
Google Analytics
and
Google Tag Manager
. The contractor will oversee multiple client accounts, ensuring campaign compliance, performance optimization, and strategic alignment with each organization’s goals.
Key Responsibilities:
●
Strategize, build, and optimize search ad campaigns across Google Ads and Microsoft Ads platforms, including Performance Max (PMAX)
●
Align campaigns with client objectives, keyword and audience targeting best practices, and platform-specific nuances
●
Maintain Google Ad Grant accounts with a focus on compliance, budget utilization, and long-term sustainability
●
Manage paid search accounts with a focus on conversion metrics and performance outcomes
●
Prioritize deliverables and maintain organized workflows to meet agreed-upon timelines
●
Develop and present performance reports with narrative-driven insights and strategic recommendations
●
Use visualizations and benchmarks to contextualize results for nonprofit stakeholders
●
Collaborate with internal teams (e.g., SEO, Analytics, CRO) and external stakeholders as needed
●
Attend internal meetings (e.g., monthly office hours, client strategy sessions) when relevant to project scopes
●
Troubleshoot tracking infrastructure and import conversion goals using Google Analytics and Google Tag Manager
●
Provide recommendations for improving tracking fidelity and aligning KPIs with client goals
●
Support internal marketing and sales teams with case studies, content ideation, and webinar presentations as requested
Minimum Qualifications:
●
7-8 years managing Google Ads and Google Ad Grant Campaigns, and PMAX and Microsoft Ads.
●
Ad Grant Familiarity: Experience with Google Ad Grants or nonprofit fundraising campaigns is a major plus.
●
Agency Experience: Comfortable managing 30+ client accounts and switching contexts quickly.
●
Budget Sensitivity: Understands how to drive results with small budgets—not reliant on high spend to succeed.
●
Reporting & Storytelling: Skilled at building client-facing reports that highlight impact and guide strategy.
●
Technical Proficiency: At least proficient in Google Analytics and Google Tag Manager.
●
Communication: Fluent or advanced-level English, with clear written and verbal skills.
Core Competencies:
●
Search Marketing Expertise:
Demonstrates advanced knowledge of paid search platforms (Google Ads {including Ad Grants}, Microsoft Ads), including campaign architecture, keyword strategy, and Performance Max. Applies platform-specific best practices to drive results within budget constraints
●
Analytical Thinking & Data Interpretation:
Interprets performance data with precision, identifying trends, diagnosing issues, and translating metrics into actionable insights. Uses analytics tools to inform strategy and measure impact across diverse nonprofit goals
●
Client & Project Management:
Manages multiple client accounts with professionalism and efficiency. Prioritizes tasks, meets deadlines, and adapts to changing needs while maintaining high-quality deliverables and clear communication
●
Technical Proficiency:
Applies working knowledge of Google Analytics, Google Tag Manager, and conversion tracking setups. Troubleshoots technical issues and ensures accurate data collection to support performance analysis and reporting
●
Strategic Communication & Reporting:
Crafts clear, compelling reports and presentations that resonate with nonprofit stakeholders. Balances technical accuracy with accessible language, guiding clients through campaign performance and strategic recommendations
