Why Socure?
Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.
We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.
Job Overview
The Senior Digital Marketing Manager (Organic) leads the planning, execution, and optimization of advanced digital marketing initiatives to drive Socure’s brand awareness, lead generation, and revenue growth. This role collaborates with cross-functional teams—including content, design, product, and analytics—to deliver data-driven campaigns across digital channels, ensuring alignment with business objectives and measurable impact. The Senior Digital Marketing Manager is expected to demonstrate expertise in digital marketing strategy, analytics, and leadership, while fostering a culture of innovation and continuous improvement.
Job Responsibilities
- Develop and execute comprehensive digital marketing strategies across channels such as paid search, display, social media, email, and web.
- Lead the planning, launch, and optimization of digital campaigns to support product launches, demand generation, and brand initiatives.
- Analyze campaign performance data, generate insights, and implement optimizations to maximize ROI and achieve KPIs.
- Collaborate with content, design, and product teams to ensure digital assets are compelling, on-brand, and tailored to target audiences.
- Manage digital marketing budgets, allocate resources, and oversee relationships with external vendors and platforms.
- Stay current on digital marketing trends, technologies, and best practices, and recommend innovative approaches.
- Mentor and guide junior digital marketing team members, sharing expertise and fostering professional growth.
- Ensure all digital marketing activities adhere to brand guidelines, compliance standards, and data privacy regulations.
Job Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 4–6 years of experience in digital marketing, with proven ability to lead integrated campaigns and manage budgets independently.
- Advanced expertise in digital marketing channels, tools, and analytics platforms (e.g., Google Ads, LinkedIn, Meta, Google Analytics, marketing automation).
- Strong analytical skills with the ability to interpret data, generate insights, and drive data-informed decisions.
- Project management and organizational abilities, with experience leading complex, multi-channel campaigns.
- Excellent written and verbal communication skills.
- Creativity, adaptability, and a proactive approach to problem-solving.
- Collaboration and relationship-building skills across cross-functional teams.
- Leadership and mentoring abilities.
Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your Socure recruiting partner directly.
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