<h3 class="uui-heading-subheading">Campaign Strategy</h3><div class="jtbd-card"><div class="jtbd-card-single">Defining programmatic campaign goals and KPIs.</div><div class="jtbd-card-single">Conducting competitive analysis for targeted advertising.</div><div class="jtbd-card-single">Developing audience personas based on data insights.</div><div class="jtbd-card-single">Establishing budget allocations across channels.</div></div><h3 class="uui-heading-subheading">Ad Creative Development</h3><div class="jtbd-card"><div class="jtbd-card-single">Creating engaging display ads tailored to target audiences.</div><div class="jtbd-card-single">Designing video ads optimized for programmatic platforms.</div><div class="jtbd-card-single">A/B testing variations of ad creatives for performance.</div><div class="jtbd-card-single">Writing compelling copy for programmatic ad placements.</div></div><h3 class="uui-heading-subheading">Campaign Management</h3><div class="jtbd-card"><div class="jtbd-card-single">Setting up programmatic campaigns in ad platforms.</div><div class="jtbd-card-single">Monitoring real-time performance metrics and adjusting bids.</div><div class="jtbd-card-single">Implementing audience targeting strategies for higher engagement.</div><div class="jtbd-card-single">Managing ad placements across various programmatic exchanges.</div></div><h3 class="uui-heading-subheading">Analytics and Reporting</h3><div class="jtbd-card"><div class="jtbd-card-single">Analyzing campaign performance data using DSP tools.</div><div class="jtbd-card-single">Generating detailed reports on ROI and conversion rates.</div><div class="jtbd-card-single">Conducting post-campaign analysis to identify insights.</div><div class="jtbd-card-single">Presenting findings and recommendations to stakeholders.</div></div><h3 class="uui-heading-subheading">Optimization Techniques</h3><div class="jtbd-card"><div class="jtbd-card-single">Testing audience segments to optimize ad delivery.</div><div class="jtbd-card-single">Adjusting ad spend based on real-time performance data.</div><div class="jtbd-card-single">Implementing retargeting strategies to increase conversions.</div><div class="jtbd-card-single">Using machine learning algorithms for ad bidding.</div></div>