B2B Content Manager (Remote)

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.

About the Role

As a critical member of the growing owned content team, you’ll serve as our dedicated B2B Content Manager, developing high-impact messaging for our employer, health plan, provider, and broker partners. In this role, you’ll partner with creative to drive the end-to-end production of partner-facing content, from high-converting landing pages and compelling case studies to cross-channel campaigns and sales collateral. You’ll be joining a collaborative, mission-driven team culture where your storytelling directly expands access to quality mental healthcare through key B2B relationships at Rula.

Required Qualifications

• 5+ years of related professional experience
• Strong portfolio of marketing content samples
• Experience working with cross-functional teams, such as creative and product marketing, to achieve objectives and meet deadlines
• Experience measuring the effectiveness of content and making adjustments to optimize performance
• Experience balancing feedback and edits from multiple stakeholders and using AI tools to optimize content

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

• 1+ years at a high-growth startup
• 1+ years experience in healthtech or another highly regulated industry
• 1+ years experience writing buyer-facing content for a B2B marketing function
• Experience with B2B2C marketing and/or employer benefits

We're serious about your well-being! As part of our team, full-time employees receive:

• 100% remote work environment:Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access: Start saving for your future
• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP): Supporting your mental and physical health
• Quarterly department stipend: Fun team-building activities or in-person gatherings
• Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
• Home office stipend:New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
• Wellness at Rula program:Year-round wellness initiatives and a $50/month wellness stipend

Our team

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone.  We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.