Consumer & Customer Engagement Manager, Allergan AestheticsFull-timeTherapy Area: AestheticsWorkday Global Grade: 17Company DescriptionAllergan AestheticsAt Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.Job DescriptionTheConsumer and Customer Engagement Manageris responsible for developing and executing consumer-focused marketing strategies that drive brand awareness, customer acquisition, and long-term loyalty within the aesthetic, beauty, or wellness sector. This role bridgesaesthetic marketing,customer experience, anddata-driven engagement, ensuring consistent, personalized, and compelling interactions across all consumer touchpoints.Key ResponsibilitiesConsumer & Customer Engagement StrategyDevelop and lead integratedconsumer and customer engagement strategiesaligned with brand positioning and business objectives.Design and manageend-to-end customer journeysacross online, in-clinic, and offline channels.Identify key consumer insights and translate them into effective marketing initiatives that enhance emotional connection and trust with the brand.Work closely with our key account stakeholders to understand their need then develop a strategic DTC campaign with excellent in execution to help them in recruiting and maintaining their patients.Aesthetic Marketing & Brand ExperiencePlan and executeaesthetic marketing campaignsacross digital, social media, CRM, events, and partnerships.Ensure all consumer-facing content reflectspremium aesthetics, clinical credibility, and brand consistency.Collaborate with creative, medical, and sales teams to develop campaigns that highlight treatments, products, and customer success stories.Customer Relationship Management (CRM)Own and optimize CRM programs includingloyalty programs, customer retention initiatives, and lifecycle communication.Segment customer databases based on behavior, preferences, and lifecycle stages.Drive personalization strategies to improve engagement, repeat visits, and customer lifetime value.Digital & Social EngagementOversee social media and digital platforms with a focus oncommunity building, education, and engagement, not just promotion.Work closely with digital marketing teams to leverage paid media, influencer marketing, and social listening.Monitor and respond to customer feedback, reviews, and conversations to protect and enhance brand reputation.Data, Insights & Performance TrackingTrack and analyze engagement KPIsUse consumer data and market trends to continuously optimize campaign performance and customer experiences.Prepare regular reports and actionable insights for senior management.Cross-Functional CollaborationPartner with sales, business excellence, clinical specialists, medical, and customer service teams to ensure seamless customer experience.Train internal teams on customer-centric engagement practices and brand communication guidelines.Manage external agencies and vendors, including creative, CRM, and digital partners.QualificationsKey Skills & CompetenciesCore SkillsStrong expertise inconsumer and customer engagement marketingSolid understanding ofaesthetics, healthcare, or wellness marketingCRM and customer lifecycle managementCampaign planning and integrated marketing executionCustomer journey mapping and personalization strategyDigital & Analytical SkillsDigital marketing and social media managementMarketing analytics, dashboards, and performance measurementData-driven decision-making and consumer insight generationSoft SkillsStrong storytelling and communication skillsCreative mindset with commercial acumenCustomer-obsessed and detail-orientedCollaborative, proactive, and adaptableQualifications & Experience8–12+ years in marketing, with strong experience in consumer marketing, preferably in aesthetics, healthcare, FMCG, or premium/luxury servicesEducational degree in Marketing, Business, or related fieldProven leadership experience managing cross-functional teamsStrong exposure to B2C and B2B2C modelsEssential Skills, Experience, and CompetenciesStrategic thinking with strong execution understandingDeep understanding of consumer behavior and patient journeyStrong stakeholder management and influencing skillsLeadership, coaching, and team development capabilityData-driven decision-making mindsetExperience in digital and omnichannel marketingAdditional InformationAbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. 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