DIRECTOR, BRAND
Function: Marketing (Brand) • Reports to: Senior Director, Product Marketing & Brand
The Company
OnBoard builds the software that boards of directors run on — the AI-forward platform for preparing, running, and following up on the meetings where organizations make their biggest decisions. Thousands of boards start every meeting with us, and with eScribe we do the same for city councils and government bodies across North America.
The Opportunity
We are expanding our markets, into segments held by the biggest names in the space. We are David walking into a field of Goliaths — and we like our odds, because we are coming in with momentum, a product buyers get excited about, and a level of innovation incumbents can't match.
Brand is how we press that advantage. The mandate for this role is to expand our presence and grow the perception of OnBoard as the place to be for board management — the solution directors recommend to the boards they join and the boards their peers sit on. In a market where buyers trust the people sitting next to them at the table, peer perception is a growth engine, and Brand's job is to earn and amplify it.
The buyer journey itself is changing, too. More of it now runs through AI layers — buyers ask an LLM about their options before they ever visit a website. We see Brand as having a vital place in that new journey: human recommendations and perception matter as much as what the models say about us and who we're for, and this role shapes both.
The Role
The Director of Brand reports to the Senior Director of Product Marketing & Brand and owns brand strategy, narrative, and creative expression for both OnBoard and eScribe. You will shape what the brands stand for and how they show up in-market, then drive that expression across our channels.
At its core, the role demands a strategist and a storyteller — someone who thinks a few steps ahead, someone who spots the seed of a great story and turns it into differentiated narratives for the brand. You are accountable for measurable brand outcomes: awareness, engagement, share of voice, and thought leadership reach that support the company's expansion into new markets.
Key Outcomes
This is what success looks like. How you get there is largely up to you — that's why we're hiring a director.
Everyone speaks the same language, we look like one company, and the market responds. You will shape a brand strategy, story, and visual and verbal identity for OnBoard and eScribe that creates excitement and alignment. The real test is external: the market responds and starts mimicking our language back to us.
The markets we're expanding into know who we are before we ever call them. As we enter new segments, awareness, credibility, and preference with those buyers become key for brand to own. You will figure out how the company earns that — through research into how these buyers discover and judge vendors, and through the strategies and tactical programs that put us out in front.
Directors bring us with them. The strongest signal a brand in this market can earn is a director telling a fellow board, "you should be on OnBoard." You will build the perception and the peer-to-peer presence that make OnBoard the platform directors recommend to the boards they join and the boards their peers sit on.
Our executives are voices the industry follows. Our leaders have stories worth hearing. Your team will shape that — building their presence on LinkedIn and beyond, and extending it through webinars, video, bylines, and stages, with audience growth you can point to.
We show up in the coverage — and the AI answers — that shape buyer perception. Because more of the buyer journey now runs through AI layers, you will partner with our SEO and GEO team to evaluate and iterate what LLMs say about our brand and who we’re for — so when a buyer asks an LLM about board management, not only do we show up, the right brand narrative appears, too.
The stories worth telling get found, and get told everywhere. Customer outcomes, product moments, research, market shifts — the raw material is all around us. You will own Brand's content strategy inside the marketing team's shared roadmap and turn that raw material into narratives that carry across channels and formats.
The work Brand takes on is the work worth doing. You own intake, prioritization, and the brand budget. That means pressure-testing requests against goals, outcomes, and tradeoffs — and having the judgment and the standing to reshape or decline work that won't return value.
Results get reported in business terms, and the team gets better every quarter. You work with your leaders to establish KPIs and baselines, and show up in leadership forums with a clear point of view and numbers behind it. And you will coach your people through clear goals, honest feedback, and stretch assignments.
Who You Are
Experience
Competencies
Accountability • Adaptability • AI Curiosity & Innovation • Building Partnerships • Business Acumen • Coaching & Developing Others • Delegation & Empowerment • Customer Focus • Dealing with Ambiguity • Driving for Results • Initiating Action • Leading Change • Leading Teams • Managing Conflict • Operational Decision Making • Technical/Professional Skills & Knowledge
About the Company:
Boards set the standard for what organizations can achieve. At OnBoard, our board management software helps boards function at a higher level so every organization can make a bigger difference in the world.
Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 5,000 organizations and their 12,000 boards and committees in 60 countries worldwide. With customers in higher education, nonprofit, healthcare systems, government, and enterprise business, OnBoard is the leading board management provider.
OnBoard has grown from a class project at Purdue University in West Lafayette, Indiana in 2003 into the world’s leading board management software platform today. Backed by JMI Equity and the acquisitions of eScribe and Govenda, OnBoard is positioned to become the industry leader in Board Management and Meeting Solutions for private and public sector entities.
Benefits and Perks:
Employer paid Life and Accidental Death InsuranceContribution to Health Care Spending AccountDependent Life InsuranceOptional Life InsuranceLTD InsuranceDrug and Paramedical CoverageDental InsuranceVision InsuranceEAP
Diversity Statement - Culture of Togetherness:
At OnBoard, our mission is to encourage and celebrate a culture of togetherness. We acknowledge that uniqueness is powerful, and we welcome, foster, and appreciate all. Diversity, Equity, and Inclusiveness fuel the Pathfinder atmosphere and all our efforts. Our power is in our people and we Pledge 1% to give back to our communities and across the globe.
OnBoard is an equal opportunity employer and committed to a diverse and inclusive working environment. We do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Interview Transparency & Technology Disclosure
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