Director of Product Marketing - Santa Clara - Networking and SecurityFull-timeCompany DescriptionABOUT OUR FIRM:WELCOME TO TALENTXFACTOR.COMTALENTXFACTOR.COM Inc. is considered a global leader in the recruitment for top tier VC funded opportunities in Tech. Please review our opportunities and feel free to reach out - we look forward to working with you.CLIENT INDUSTRY: Networking and SecurityREPORTS TO: CMOJOB TITLE(s): Director of Product MarketingJob DescriptionYou will manage all product marketing initiatives for the company withthe goals of empowering sales and partners, educating customers and increasing sales opportunities. You will develop innovative content for demand generation campaigns and customer education, drive product launches, create sales tools, and serve as a key spokespersonfor our client at events and in marketing programs. As a solution, competitive and market intelligence expert, you will train and empower our clients' and partners’ sales teams on an ongoing basis.Responsibilities:Lead product marketing strategy and content creation to drive continual demand and differentiation for our clients' products in the marketDevelop compelling messaging and value props, and convert them into multiple formats of sales and marketing content including datasheets, solutions briefs, sales tools (like ROI calculators), slide decks, blogs, videos and webpages – 50% timeProvide content support for demand gen campaigns, including landing pages, multi-layer email series, webinars, etc – 25% timeServe as our clients' core spokesperson for events, seminars, running technical product demonstrations, marketing programs like webcasts/video demonstrations of product, social media and other customer-facing venues – 15% timePlan, lead + execute the launch of new products and key new system capabilities. This includes creating the launch plan, launch messaging, meeting with product management and engineering to assess launch-able features, and creating launch-specific content – 10% timeServe as a competitive and market intelligence expert by having a continual awareness of both customer needs and how our products differentiate from competitors; create technical sales tools to highlight their differentiationSupport the selling process by collaborating with and empowering the sales team and reseller partners to optimally communicate our clients' value propsQualifications8+ years of experience in product marketing for enterprise infrastructure software (cloud services strongly preferred), with at least 2 years of management experienceBachelor’s degree in Engineering or Business/MarketingProven results in translating technical information to a non-technical audience without the loss of key informationStrong customer- and sales team-facing skills, with the ability to collaborate and create partnerships both internally and externallyAbility to communicate clearly and effectively in written, graphic and verbal formatsAdditional InformationTalentxfactor, Inc. works with leading clients in the technology sector and is always looking for exceptional candidates searching for their next opportunity. If this sounds like you, connect with us on LinkedIn, follow us on Twitter @talentxfactor, and visit our websitewww.talentxfactor.com.By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy applyJob LocationGoogle Maps requires functional cookies to be enabledI'm interestedI'm interested
