Streaming TV is no longer just a brand awareness channel. It’s becoming a core part of the performance marketing mix, alongside search and social. Vibe.co is building the platform that makes TV work like the rest of the acquisition stack: targeted, measurable, and optimized for results.
Vibe.co is an Audience First Streaming TV Advertising platform that gives marketers the tools to reach the right audiences, optimize campaigns in real time, and understand what’s actually driving business outcomes. With hyper-targeted segmentation, AI-powered recommendations, real-time optimization, and incrementality measurement, Vibe brings the precision and accountability of digital advertising to the biggest screen in the house.
Today, more than 12,000 brands use Vibe.co to reach 120 million+ households. And in August 2026, Vibe.co became a Walmart company, opening up a new chapter for the business and the industry. With Walmart’s first-party data and purchase signals now part of the Vibe platform, advertisers can connect TV advertising to real-world transactions and measure the impact of CTV with a level of precision previously associated with platforms like Google and Meta.
This is a unique moment to join Vibe. With Walmart’s scale, data, and reach behind us, we’re building the next generation of TV advertising and creating a more measurable, performance-driven future for the channel. About the Role You'll build and lead Marketing Science at Vibe- the first hire in a brand-new function, reporting to Vibe's VP of Product. You'll represent the data side of the client relationship, bridging Vibe's technical capabilities with each client's business outcomes, working closely with Sales and Client Success to win and retain business, with Product to shape measurement features, and directly with clients and measurement partners. This role exists because as Vibe moves upmarket, clients need deeper proof of performance and a consultative partner who speaks the language of the numbers. You'll define how Vibe measures success, moving clients from simple attribution to true incrementality, with a mandate to prove Vibe's value beyond vanity metrics, establish measurement authority with client CMOs and Heads of Performance, and build the team from the ground up. What You'll Do Measurement Strategy & Frameworks
Partnering & Influence
Hands-On Analysis
Team Building & Scale
What You Need
Nice to Haves
Our Values At Vibe, we run on three values: Impact, Ambition, and Urgency. We tie every goal to a real business outcome, think 10x rather than settling for good enough, and move daily rather than waiting for perfect conditions. You'll thrive here if you own outcomes without needing direction, default to action, and hold yourself to results, not effort. This is a high-performance environment with high-performance rewards: you'll work alongside people who push you, with real ownership over hard problems in a market that's moving fast. If that sounds like the best version of your career, we want to meet you. What We Offer For candidates in New York, NY, the pay range for this role is 215,000-300,000. At Vibe, we want you to build something, own something, and grow fast. Here's how we back that up:
Our Interview Process We respect your time. Here's exactly what to expect — no surprises, no ghosting.
Equal Opportunity Vibe is an equal opportunity employer. We evaluate all applicants without regard to race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law. We believe the best ideas come from teams with different backgrounds, perspectives, and experiences. If you need a reasonable accommodation during the application or interview process, please let us know. Referral Instructions Being referred? Ask your contact to submit your application directly on your behalf.
