Lifecycle & Campaigns Specialist (Partner Retention)

Build partner campaigns that keep customers engaged Gen helps nearly 500 million people around the world protect their digital lives and improve their financial wellbeing. Through trusted brands including Norton, Avast, and LifeLock, we deliver cybersecurity, online privacy, identity protection, and financial wellness solutions at global scale. We believe the best ideas come from curious, collaborative teams with different perspectives. At Gen, you will have room to experiment, grow your impact, and do your best work, with flexible work options, competitive compensation, and comprehensive benefits. About the team Join our Customer Success Management organization, where we help customers get value from our products, stay engaged, and choose to stay with us. The team brings deep expertise in email, in-product messaging, and campaign design. Within our Partner CSM program, you will adapt proven lifecycle strategies, including activation and win-back, for partners with their own brands, customer data, and needs. You will work closely with CSM leaders and colleagues to turn successful retention approaches into scalable partner campaigns while maintaining a consistently high standard. The Role As our partner ecosystem grows, you will shape the campaigns that welcome new customers, help them get started, and encourage them to stay. You will create reusable email templates, test and improve campaign performance, and build practical playbooks that help us deliver successful programs across a diverse group of partners. This is an opportunity to combine creativity with data, take ownership of meaningful customer journeys, and help build a repeatable approach to partner lifecycle marketing. What Will Be Your Responsibility?

• Design and optimize partner welcome, activation, and retention email campaigns.
• Create reusable templates that can be tailored to different partner brands and customer needs.
• Analyze campaign results, run A/B tests, and use insights to improve performance.
• Document successful approaches and turn them into scalable campaign playbooks.
• Work with partners and internal teams to gather requirements, refine campaign plans, and deliver effective communications.

What Do We Expect?

• Three to five years of experience in email marketing, campaign management, or lifecycle marketing.
• Experience with marketing automation platforms such as Salesforce Marketing Cloud or HubSpot.

Skills

• Strong data analysis skills and the ability to use performance metrics and testing to guide decisions.
• Ability to create reusable campaign templates, processes, or playbooks.
• Clear communication skills and a collaborative approach to working across teams and with partners.

Why Is It Exciting to Be Part of This?

• Make a visible contribution to customer activation, engagement, and retention across our partner ecosystem.
• Own campaigns from planning and testing through analysis and improvement.
• Help create the templates and playbooks that make successful campaigns easier to scale.
• Work with a knowledgeable, collaborative team and gain visibility with CSM leadership.
• Receive competitive compensation and comprehensive benefits.