Partner Marketing Manager, APAC (Singapore Based)
Department: Demand Generation
Employment Type: Fixed Term Contract
Location: Singapore
Description
Our client is a leading global financial infrastructure platform. Millions of businesses, from the world’s largest enterprises to fast-growing startups, use its platform to accept payments, grow revenue, and open up new business opportunities. Its mission is to make the global economy accessible to everyone, and there is a huge amount of work ahead.
The Partner Marketing team extends the company’s marketing reach by educating, engaging, and enabling partners around the world. Partners build market awareness and generate demand for their solutions and services built on the platform. The team recruits prospective partners and supports existing ones as they build, launch, market, and scale their business through the partner ecosystem, the app marketplace, and the wider platform. It works closely with global partnerships, alliances and channels, marketing, and product teams, and serves many different partner types.
What you'll do
We’re looking for an experienced, creative, results-oriented senior marketing contractor to support Partner Marketing with app and payment method partners in APAC. You’ll support the team leads for app partners and payment method partners. They scale the partner program, market to these partner types, and define go-to-market strategy with specific partners, including leading global software platforms, digital wallets, and buy-now-pay-later providers. You’ll help run co-marketing campaigns and programs that drive customer acquisition and adoption, and ultimately help partners grow their business on the platform.
- Build joint messaging, produce co-marketing assets, and manage email campaigns with and for app and payment method partners.
- Execute co-marketing plans with partners to drive app marketplace installs and the adoption and recruitment of payment method partners.
- Deliver partner program benefits, such as in-product promotional placements, email features, and case studies.
- Support the partner experience at the company’s flagship events.
- Administer and optimise partner marketing funds.
- Work with regional partner marketers to adapt global strategies and priorities for the region.
- Collaborate closely with regional and product marketing so partners are represented in local go-to-market initiatives.
- Support the recruitment of new partners in APAC.
Skills, Knowledge and Expertise
- 8+ years of relevant B2B marketing experience. A mix of partner marketing and product marketing is ideal.
- Experience working closely with technology or financial partners to build joint marketing plans, and running programs and campaigns that drive new customer acquisition and pipeline.
- Experience working with global functions based in different regions
- Proven ability to influence and guide a partner’s marketing leadership team to align on objectives and deliver joint marketing priorities and plans.
- Strong written and verbal communication skills, with proven leadership and cross-functional collaboration.
- Experience working with partners based in a different region.
- Experience shaping joint messaging with partners.
- Experience shaping marketing program strategies for partners.
- Demonstrated experience measuring and improving the ROI of marketing investment through an indirect, partner-led business model.
- A deep understanding of the user journey through a partner channel and funnel, the sales cycle, and the product lifecycle, and what each requires of a partner marketing team to drive attach, growth, and revenue.
- Superb organisation and project management skills. You can manage multiple complex projects at once without letting it get the best of you.
- Excellent analytical skills and the ability to turn complex data into actionable insights.
Nice to have
- Experience at a highly dynamic, high-growth tech company.
- Experience in payments, financial technology, or adjacent industries, or marketing fintech solutions.
- Experience with customer marketing or product marketing.
- Experience marketing a marketplace or marketplace partners.
