Product Manager, Oncology & HematologyFull-timeWorkday Global Grade: 15Company DescriptionAbout AbbVieAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onLinkedIn,Facebook,Instagram,XandYouTube.Job DescriptionАanalyze and monitor brand, market and competitorsto inform and adjust brand strategyMaintain a thorough understanding of patient and HCP insights as they evolve to inform ongoing refinement of the treatment experience.Prioritize and foster a test-and-learn environment.Drive service innovation by keeping a pulse and socializing brand, digital transformation, and service industry trends.Proactively monitor key data to feedback and propose strategic planning/tactics adjustment.Develop brand/market strategy with specific timelines, budgets and stakeholder responsibilities, and aligned with global strategyLead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.Prepare forecast (sales and promotional investments), monitor brand KPIs, manage and hold promotional budget, track measurements for all marketing activities in order to achieve or exceed brand plan objectives.Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.Ensure all in-field materials, strategies and tactics are aligned and prepared regularly in order to drive momentum of strategic brand objectives.Keep regular In-field team’s training with marketing messages. Work closely with In-Field team to meet their needs, communicate strategy and service their issues.Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team and ensure adequate involvement of multiple functions as relevant for the Brand objectives.Identify areas for own development and work with management to pursue.Other duties as assigned by managerPerform Forecasting and Budgeting (Plan, Update and monthly ADS)Project ManagementTranslate strategy to implementation tactics, communicate clearly and allocate responsibilities to cross functional team membersManage interaction with sales (KAM)Ensure timelines are met and financial results are maximized/ optimizedMaintain quality and work within ethical guidelines set by corporate / division / affiliate / market standardsExternal Customer DevelopmentIdentify key stakeholders at each step of patient flow/product value chain (KOLs, physicians, patients, Government, payers, health agencies, etc)Develop short/long term partnerships and ensure opportunities to ensure implementation of brand and market strategiesQualificationsRelevant university degreeRelevant experience with proven track record of success in marketing within biotech/pharmaceutical industryAbility to translate strategies into actionable and realistic marketing actionsAbility to lead, motivate and coordinate cross functional teamsSolid working knowledge of healthcare environment and evolving landscapeSolid knowledge of strategic and tactical marketing principles and techniques including digital knowledgeSolid knowledge on finance principles and processesEnglish language proficiency verbally and in writingAdditional InformationAbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.htmlUS & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:https://www.abbvie.com/join-us/reasonable-accommodations.htmlBy clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy applyI'm interestedI'm interestedPrivacy Notice
