Product Marketing Manager - French Market
Department: Demand Generation
Employment Type: Freelance
Location: France
Description
12-month contract | Hybrid from Paris preferred / Remote within Europe
Paris is preferred. Remote candidates may be considered if they can travel to France regularly.
We are looking for an experienced Product Marketing Manager to lead product marketing work for France. You will help shape how our products are positioned in the market, work closely with product, sales, marketing and other teams, and make sure local customer needs are reflected in campaigns, launches and sales materials. This role suits someone who understands the French B2B technology market, enjoys connecting different teams, and can turn customer insight into clear growth plans.
Key Responsibilities
- Lead product marketing priorities for the French market, partnering with product, go-to-market and marketing teams.
- Build a strong understanding of French customers, prospects, competitors and the local market.
- Create and adapt value propositions, messaging, proof points and sales materials for France and wider EMEA initiatives.
- Support product launches and adoption campaigns across product, sales, marketing, engineering, design, communications and partnerships.
- Equip sales teams with market-specific product knowledge, content and tools.
- Track product adoption, customer feedback and market performance to identify growth opportunities and barriers.
- Lead the product marketing strategy for a major Paris customer event, including messaging, local content, product storytelling and campaign support.
- Contribute to priority projects across other EMEA markets when needed.
Skills, Knowledge & Expertise
- Fluent French and English, with excellent written and verbal communication skills.
- 8+ years’ experience in B2B technology marketing, sales or product marketing.
- Strong understanding of the French market and experience adapting global campaigns or messaging for local audiences.
- Experience working in a global technology company; experience in payments, financial services, SaaS or a similarly complex industry is helpful.
- Confident working with senior stakeholders and leading cross-functional projects.
- Commercially minded, customer-focused and comfortable working in a fast-moving environment.
- Able to travel within France and internationally when required.
