SDR (Sales Development Representative)

SDR (Sales Development Representative)

Team: Monetization Location: Flexible / Remote Reporting to: Sales Director

Role Overview

The SDR qualifies enterprise demand and builds high-quality opportunity flow. This role ensures pipeline quality before Account Executive engagement. This is structured demand qualification, not mass outreach.

Core Mandate

The SDR is accountable for:

• Identifying qualified enterprise demand
• Conducting structured discovery
• Filtering high-quality opportunities
• Maintaining clean pipeline hygiene

Possible Focus Areas

• CPG demand qualification
• Telecom demand qualification
• Enterprise (other verticals) qualification

Role Impact

• Higher close rates
• Reduced sales cycle friction
• Stronger pipeline predictability
• Improved AE productivity