GoMining is looking for a Senior Revenue Operations Manager to become the right hand of our commercial lead. You will share ownership of the commercial agenda: improve how our digital acquisition channels perform, grow revenue from our existing customer base, and build the processes and infrastructure that help the commercial team scale.
This is not a direct sales role, and it is not a purely high-level one either. We need someone who understands sales from the inside and can analyze data to find growth points. You should come with your own ideas and see them through to results without needing step-by-step guidance.
Responsibilities
Digital Acquisition & Sales Performance
- Drive commercial performance across 7 digital customer acquisition channels together with channel owners and General Managers.
- Run regular performance reviews, comparing actuals to targets and identifying the drivers behind deviations.
- Identify revenue leakage across the funnel and prioritize the highest-impact opportunities.
- Improve first-purchase conversion and overall acquisition efficiency, including the effectiveness of our traffic spend.
- Analyze payment success rates and payment method coverage by market, and work with relevant teams to remove payment-related conversion barriers (e.g., adding local payment methods).
Retention & Customer Base Growth
- Drive retention of existing customers and reactivation of the inactive customer base.
- Build a customer-centric model in which existing customers adopt second and third GoMining products, together with General Managers.
- Develop cross-product and cross-sell opportunities based on customer behavior and product usage.
- Identify how ecosystem products can drive additional mining and TH sales.
Funnel Optimization & Experimentation
- Map the end-to-end customer journey, from acquisition to first and repeat purchase.
- Identify bottlenecks and launch experiments across acquisition, onboarding, checkout, and payment flows.
- Define hypotheses, expected commercial impact, and success metrics for each experiment.
- Measure experiment results and scale successful initiatives across channels.
Commercial Processes & Infrastructure
- Build and standardize commercial processes together with the commercial lead: plans, strategies, control tools, and team motivation.
- Own the end-to-end CRM rollout: finalize required functionality, test it, migrate all teams into a single system, set deadlines, and create training for team leads and their teams.
- Establish the CRM as the single source of truth for commercial data.
- Take over part of the commercial lead’s responsibilities and represent the commercial function in discussions with stakeholders when needed.
Commercial Analytics
- Monitor conversion, payment success, revenue, acquisition efficiency, retention, and other key commercial metrics.
- Dig into the data to understand why metrics change (e.g., a drop in the share of paying users in a channel), and turn findings into specific actions for channel and product owners.
- Work closely with Analytics, Product, Marketing, Payments, and Finance teams to improve commercial performance.
