Athlete Marketing Manager

Athlete Marketing ManagerFull-timeTravel: 30-40Organization: Red Bull JapanJob type: PermanentCompany DescriptionRed Bull Gives Wiiings to People and Ideas. At Red Bull, we believe in empowering people to push boundaries, challenge conventions, and achieve extraordinary things. From world-class sporting achievements to groundbreaking content and culture-changing projects, we create opportunities for ambitious people to make a real impact.The Athlete Marketing Manager plays a critical role in developing and managing Red Bull Japan's athlete marketing strategy and portfolio. Reporting to the Head of Athlete Marketing, you will identify, support and develop nationally relevant athletes while maximizing the impact of Red Bull's global athlete network within Japan.This role sits at the intersection of sport, marketing, content, and brand building. You will be responsible for building long-term athlete partnerships, scouting future talent, leading athlete projects and activations, managing contracts and budgets, and ensuring that every athlete partnership supports long-term athlete development, authentic storytelling, and strong brand alignment.The ideal candidate combines a strong understanding of the sports ecosystem with excellent relationship management skills, commercial awareness, creativity, and a passion for creating innovative athlete-driven marketing initiatives.Job DescriptionBuild and Lead a High-Impact Athlete PortfolioDevelop and execute Red Bull Japan's athlete marketing strategy across priority sports categories, such as skateboarding, snowboarding, surfing and biking. Identify and secure nationally relevant athletes who authentically represent the brand and can create meaningful connections with consumers. Oversee athlete recruitment, annual objective setting, contract negotiations, renewals, performance reviews, and long-term partnership planning.Develop Athletes and Unlock Their PotentialCreate individualized development plans that support athletes across performance, communications, personal branding, content creation, commercial obligations, and career development. Build trusted relationships with athletes, managers, and agents while ensuring Red Bull's brand standards and partnership objectives are achieved.Expand and Leverage the Sports EcosystemEstablish and grow a nationwide network of athletes, coaches, trainers, sports scientists, universities, federations, clubs, agencies, opinion leaders, and industry partners. Continuously identify emerging talent, gather market insights, and strengthen Red Bull's credibility and influence within Japan's sports landscape.Deliver Innovative Athlete Projects and ActivationsLead athlete-focused marketing initiatives from concept development through execution and evaluation. Create impactful projects that generate content, engage consumers, strengthen brand affinity, and deliver measurable results. Collaborate with local and global teams to bring world-class athlete activations and storytelling opportunities to life.Drive Cross-Functional CollaborationWork closely with Marketing, Brand, Media Network, Communications, Sales, Legal, Finance, Procurement, and global Sports Marketing teams. Coordinate athlete integrations across campaigns, product launches, events, content productions, and media opportunities while ensuring operational excellence and budget discipline.Champion Product Integration and Athlete AdvocacyStrengthen Red Bull's positioning as a functional beverage by educating athletes and ambassadors on product benefits and usage occasions. Encourage authentic product integration through workshops, seeding initiatives, and relationship management while monitoring brand representation across social and traditional media channels.QualificationsUniversity Degree or considerable relevant experience, with qualification in Sports/Marketing preferable.3-5+ years of experience in Sports Marketing, Athlete Management, Sponsorship, Brand Marketing, Sports Agencies, or a related fieldProven experience managing relationships with athletes, agents, managers, sports properties, federations, agencies, or industry partnersExperience leading marketing projects, activations, sponsorship programs, or athlete partnerships from concept through executionStrong understanding of the Japanese sports landscape and athlete ecosystemKnowledge of Red Bull core sports such as skateboarding, snowboarding, surfing, biking, or adjacent action-sports communities is highly desirableStrong project management and budget management skillsExcellent stakeholder management and communication skillsAbility to build trust while balancing athlete needs, commercial objectives, and brand standardsCreative thinker with strong attention to detail and executional excellenceSelf-motivated, entrepreneurial mindset with a proactive "can-do" attitudeFluent Japanese and English language skillsAdditional Information給与：経験とスキルにより決定ボーナス：個人のパフォーマンスにより決定勤務地：〒106-0032 東京都港区六本木7-7-7 Tri-Seven Roppongi 12F雇用形態：正社員勤務体系：9:00～18:00（休憩1時間）※出社時はコアタイム：10:00～15:00のフレックスタイム働き方：月40％まで在宅勤務可時間外労働有無：有試用期間：６ヶ月福利厚生は以下の通り退職金制度として、確定拠出年金を毎月会社が月額基本給の6.5%を拠出総合福祉団体定期保険医療保障保険団体長期障害所得補償有給休暇初年度20日入社後すぐに付与（年度の途中での入社の場合は、入社月により変動）ベネフィット・ワン社員割引（レッドブル、アルファタウリのアパレル）・Retirement program （Defined Contribution Plan, 6.5% of monthly base salary)・Group life insurance・Group medical insurance・Long-term disability insurance (income security)・Benefit one・Maximum of 20 days of annual leave right after entering the company (it differs depending on joining month)・Staff discount for Red Bull and AlphaTauri apparel purchased on RB's online store.当社はハラスメントのない公正な採用活動に努めています。面接を含む選考過程においてご懸念やご相談がある場合は、以下の相談窓口までお気軽にご連絡ください。[email protected]By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy applyI'm interestedI'm interestedPrivacy Notice