Business Analyst - Wix MarketingFull-timeCity: Tel AvivDepartment/Company: MarketingCompany DescriptionWith over 30 different products, Wix makes it easy for anyone to succeed online. We build web creation tools and business solutions, mobile apps, payment processing technologies, as well as CRM and marketing tools that help our users in different business sectors and compete online. Our technologies are based on massive infrastructure required to securely and resiliently serve over 250 million users, and their visitors across the globe - instantly. Our scale is enormous, and our plans for the future are even bigger.Wix’s product development teams work in a dev-centric culture, deploy code hundreds of times every day using advanced automation tools, and create methodologies that enable a fast-to-production environment. We operate in small highly-collaborative teams, but belong to professional groups called Guilds, dedicated to personal and professional growth.We’re proud to be an equal opportunity employer. Wix was built around the idea that everyone has the right to be successful, online. This same vision defines us as an employer: creating a work environment where everyone is welcome, and anyone has the right to succeed.Job DescriptionAs a Business Analyst in Wix Marketing, you will be a strategic partner, transforming data into impactful decisions that drive our North Star goal.Key Responsibilities:Strategic Insight & Recommendations: Drive decision-making by defining initiatives, measuring impact, and providing proactive recommendations from deep-dive analysesAdvanced Measurement & Metric Ownership: Research, define, and rigorously analyze key metrics, understanding root causes and ensuring valid, actionable measurement using statistical methodsAI/LLM Integration: Leverage Generative AI and Large Language Models to enhance data exploration, automate analysis, and accelerate insight generationFull-Cycle Experimentation & A/B Testing: Lead the design, execution, and interpretation of A/B tests and experiments, guiding product and marketing strategyUser Journey & Funnel Optimization: Analyze complex user funnels and journeys to identify friction points and optimize paths for engagement and conversionAudience Segmentation & Personalization: Develop and refine audience segments to optimize user experiences and improve the efficacy of product and marketing effortsExpert SQL Development: Write, optimize, and maintain complex SQL queries to extract and transform data from diverse sources for analytical workData Enablement & Automation: Pioneer automated tools and build advanced dashboards to empower stakeholders with actionable insights and foster a data-fluent cultureQualificationsA highly analytical person with 2+ years of experience in quantitative analysis on large data sets, preferably from an online/tech companyEducation in a field emphasizing quantitative analysis (such as industrial engineering, finance, statistics, economics, etc.)Proficient in SQL - writing, optimizing, and managing complex queriesAdvantage - Hands-on experience with Python/R for advanced analysis, or leveraging AI/ML/LLMs for insights as well as data visualization tools such as Tableau and Power BIExcellent visualization and presentation skillsHighly independent, proactive, and a fast learner, capable of prioritizing in a dynamic environment and fostering cross-functional collaborationEnglish at a professional capacity and great communication skills, both in person and writtenHave a solid understanding of A/B testing methodologies and statistical principles for effective experiment design, execution, and interpretationAdditional InformationThe Marketing Data Team are the Data Engineers and Business/Data Analysts who own the entire data process. From collecting the most relevant data using cutting edge technologies, to defining how we use it to guide decisions in key areas of our growth activities, by measuring and optimizing new channels, user journeys and marketing initiatives.We’re looking for a curious person, always searching to understand how things work and the underlying reasons behind everything.By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy applyI'm interestedI'm interestedPrivacy Notice
