Creative Director Gen Studio

Job Title: Senior Creative Director Location: New York, Hybrid (3 days in office) About Gen: We’re not just a company; we’re a global force. Fiercely committed to ensuring that everyone, everywhere, can live their lives digitally safe. Our family of brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, CCleaner and MoneyLion, unite the brightest minds, the sharpest tech and the most diverse thinking to protect over 500 million people. And we’ve built an inclusive workplace, where your well-being is a priority because true success comes from a place of balance and authenticity. When you’re thriving, you’re unstoppable. So, bring us your bold ideas and passion that refuses to quit. The digital world isn’t some distant reality, it’s the world we live in, and we’re ready for it. If you’re ready to push boundaries and be part of something bigger, join #TeamGen. How We Work: Our hybrid work style (3 days in the New York office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work. About the Team: Gen Studio is Gen Digital’s in-house creative team, developing campaigns, social content, product storytelling and launch creative for our family of brands, including Norton, Avast, LifeLock and MoneyLion. Bringing together creative direction, writing and design, we take work from initial concept through to execution—all within one company, with a distinct voice and identity for each brand. About the Role: As the volume, visibility, and complexity of creative work continue to grow across brands and business priorities, we need a senior creative leader who can raise the level of the work while also building the structure around it. This role is designed for someone who can lead at a high level, manage and develop a strong creative pod, and stay hands-on in the moments that matter most. It is not a pure management role, and it is not an execution-only role. It is a senior leadership position for a creative who can set vision, direct teams, shape major work, and help scale quality, consistency, and speed across the organization. The Senior Creative Director will lead creative across priority brands, campaigns, and initiatives, with responsibility for both the output and the system behind it. This person will oversee a pod of creative directors, writers, and designers, providing clear direction, strong feedback, and the kind of leadership that helps the team do its best work. They will be expected to operate at both altitude and ground level: defining the creative approach, guiding the team through concept and execution, and stepping directly into briefs, reviews, presentations, and key decisions when the stakes are high. Key Responsibilities: Creative Leadership:

• Lead the creative direction for high-priority brand, campaign, social, product, and content initiatives
• Set the standard for concept quality, craft, storytelling, and strategic alignment
• Translate briefs and business goals into clear creative opportunities and actionable direction
• Ensure work is distinctive, on-brand, and effective across channels and audiences

Team Leadership:

• Lead and develop a pod of creative directors, writers, designers, and external partners as needed
• Create clarity around roles, ownership, priorities, and expectations
• Provide direct, timely, and useful feedback that improves the work and grows the team
• Mentor senior talent and help identify where the team needs additional support or investment

Hands-On Direction:

• Stay close to the work at the right moments, especially during briefing, concept development, reviews, pitches, and major launches
• Step in as a creative lead on the most visible or strategically important assignments
• Help teams solve complex creative problems quickly and effectively
• Present work with confidence and clarity to senior stakeholders and cross-functional partners

Workflow and Operations:

• Build stronger creative processes, review rhythms, and ways of working that improve quality and efficiency
• Partner with production, strategy, marketing, social, brand, and other stakeholders to keep work moving at a high level
• Help shape pod resourcing so the team can focus, delegate effectively, and deliver against priorities
• Identify workflow, tooling, and AI-enabled opportunities that improve speed and creative output without lowering the bar

Business and Brand Impact:

• Contribute to major brand moments, launches, and campaigns that have outsized visibility and impact
• Help ensure the creative organization is structured to support current business needs and future growth
• Strengthen trust with key stakeholders through strong thinking, strong work, and strong follow-through
• Drive work that is creatively ambitious and operationally realistic

About You: Experience:

• 12+ years of experience in creative, art direction, copy, design, brand, campaign, or integrated marketing roles
• Significant experience leading senior creatives and multidisciplinary teams
• Experience leading work across multiple channels, including brand, social, campaign, content, and launch
• Proven ability to move between strategic leadership and hands-on creative direction
• Experience building teams, mentoring talent, and improving creative workflows
• Comfort working in fast-moving environments with multiple priorities and high standards

Skills:

• Strong presentation and communication skills with executive-level stakeholders
• Working knowledge of emerging creative tools and AI-enabled workflows is a strong plus

Personal Attributes:

• A strong portfolio of brand and campaign work that shows concept strength, craft, and range

Compensation & Benefits: The annual base salary for this position is expected to be $190,000 Base salary is one component of Gen’s total compensation package, which includes:

• 401(k) match
• Bonus
• Health & Wellness: access to medical, dental and vision insurance plans
• Financial Security: opportunities to invest through our Employee Stock Purchase Plan (ESPP)
• Work-Life Balance: unlimited paid time off, company holidays
• Professional Development: annual education reimbursement for job related courses
• Wellness Reimbursement: to cover fitness related expenses
• Additional Perks: access to commuter spending accounts, legal assistance plans, family support services and exclusive employee discounts

Actual salaries will vary based on a candidate’s qualifications, experience, skills and competencies related to the role. What’s Next: Your CV will be reviewed together by the recruiter and hiring manager to assess the scope of your role, the impact you’ve delivered, and how your experience aligns with the position. If shortlisted, the recruiter will invite you to an initial Zoom conversation to discuss your background, what’s compelling you to Gen, and walk you through the interview process. Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.