Creative Lead, Digital Experience

Creative Lead, Digital ExperienceFull-timeCompany DescriptionCommercial Development & Growth is a global function within the H&M Brand. Our mission is to define and deliver the global customer experience strategy - strengthening our brand while enabling profitable growth. Together, we develop, expand and optimise all sales channels, creating the conditions for efficient, tech-enabled operations through strong cross-functional collaboration.We play a key role in bringing the brand plan to life by shaping an elevated, inspirational and relevant shopping experience. By putting our product at the heart of the journey, we ensure a seamless and competitive experience for our customers.Within this, the Creative Development department delivers a cohesive brand experience across all channels - anchored in our identity and guided by a clear, consistent and creative vision.Job DescriptionWHAT YOU’LL DOWe’re now looking for a Creative Lead, Digital Experience to join the Creative Development team and shape the direction of our digital store experience. In this role, you’ll connect strategy with creativity - turning ambition into clear, compelling creative concepts and ideas that drive brand impact, user engagement and commercial success.You will:Frame ambition into clear creative directionDevelop clear creative briefs that clarify scope, ambition, and prioritiesTranslate strategic input into actionable creative direction that guides digital initiativeDefine experience principles and creative guardrails with the overall brand directionShape the creative ambition and expressionDevelop core creative concepts, narrative direction, and emotional ambition for key initiativesTranslate creative intent into clear design principles guiding visual identity and storytellingMake informed creative recommendations balancing brand ambition, user experience, and commercial impactSecure quality and coherence in executionApply and uphold creative principles to ensure consistency and distinctiveness across products and platformsProvide creative leadership to internal teams and external partners during concept and design developmentEnsure execution aligns with the defined creative directionQualificationsWHO YOU AREWe are looking for people with…8+ years experience in digital creative or design rolesA degree in Design, Communication, Strategy, or a related fieldHigh design judgement across digital UI/UX and visual systemsThe ability to balance brand ambition, usability, and commercial impactClear communication skills across Creative, Product, and Commercial teamsAnd people who are…Confident in shaping both strategic framing and creative direction within product-led environmentsCollaborative, with a proactive and solution-focused mindsetComfortable leading creative conversations and influencing stakeholdersStrategic thinkers and conceptually strongAdditional InformationThis is afull time permanent positionbased in Stockholm at our offices. Apply by sending in your CV and a portfolio in English as soon as possible. Due to data policies, we only accept applications through our career page.WHO WE ARE​H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​​WHY YOU’LL LOVE WORKING HERE​At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).H&M Incentive Program – HIP. Learn more about the programhere.In addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment. A day off on your birthday to relax and celebrate your special day. Special gift to celebrate the birth of your child, etc.)JOIN US​Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​Take the next step in your career together with us. The journey starts here.​​​We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy applyJob LocationGoogle Maps requires functional cookies to be enabledI'm interestedI'm interestedPrivacy Notice