Digital Marketing Specialist

Digital Marketing SpecialistFull-timeCompany DescriptionGrimco is a leading national wholesale distributor of sign-making supplies, equipment, and digital media, with 60+ locations across North America. With a broad product portfolio and a deep commitment to serving the sign-making industry, Grimco partners with customers across the United States and Canada to deliver the tools they need to grow their businesses. We’ve been in business for over 150 years, and we promote from within: our strong performers become our strong leaders. We are seeking an experienced digital marketer to drive paid media performance and grow Grimco’s visibility across search and AI platforms.Job DescriptionThe Digital Marketing Specialist manages Grimco’s paid search and paid media campaigns across Google, LinkedIn, and YouTube, with a focus on customer acquisition and return on ad spend. This person partners with the digital marketing strategist on Answer Engine Optimization (AEO), creating and updating website and blog content to improve how Grimco is found and cited across AI platforms and search.Key Responsibilities & DutiesPlan, launch, and optimize paid campaigns across Google, LinkedIn, and YouTube, including ad copy, targeting, and landing pagesManage ad budgets, pacing, and expense reconciliationTrack how Grimco shows up in AI-generated answers (ChatGPT, Gemini, Claude) and organic search, and flag gapsWrite and update website and blog content to close those gapsReport on paid, organic, and AI search performanceSupport customer experience management through CX data analysis and marketing attribution reportingSupport email, social, and promotional event campaignsCollaborate with cross-functional teams and marketing partnersQualificationsRequiredSelf-starter with strong organization, attention to detail, and analytical skillsStrong copywriting skills2+ years of experience in digital marketing, with paid search experienceHands-on Google Ads experience, including bidding, budgets, and conversion trackingKnowledge of Google Analytics (GA4) and Google Search ConsoleUnderstanding of SEO and how AI platforms find, cite, and recommend contentPreferredBachelor’s degree in Marketing, Business, or CommunicationsAgency experienceExperience with SEO tools (e.g., Semrush, Ahrefs) or AI visibility tracking toolsExperience with HubSpot or similar CRM platformsE-commerce or B2B experienceAdditional InformationBenefitsCompetitive SalaryFull medical, dental, and vision coverage, with premiums unchanged for nearly two decades ($16.50 biweekly for employee-only coverage)Additional insurance policies available, including Voluntary Life, Whole Life, Accident, and Critical Illness coverageCompany-Paid Life InsuranceCompany-Paid Short-Term/Long-Term DisabilityPaid Maternity/Paternity LeavePaid HolidaysVacation Accrual (PTO Rollover)401K with Profit Sharing (up to 6% of total compensation)Employee Recognition PrizesEmployee Referral BenefitsVolunteer Time OffBy completing this online application for employment, you certify that the information on this application is true and complete to the best of your knowledge. You understand that any misrepresentation or omission of fact in response to any inquiry made in this application may result in rejection of application or, if hired, dismissal whenever it is discovered. You authorize and release all parties from any liability or damage that may result from seeking, furnishing, or using such information. You understand and agree that, if hired, your employment is for no definite period and may, regardless of the date of payment of compensation, be terminated by Grimco, Inc. at any time, for any or no reason, with or without notice. You understand that no representation to the contrary is valid unless in writing, setting a definite term of employment, and signed by the company's CEO. You further understand and agree that any job offer is contingent upon your passing, to the company's satisfaction, a drug and/or alcohol test, criminal background check and other possible screenings. You understand that this application is active for 90 days only, and if you do not hear from the company but still wish to be considered for employment after 90 days, you will need to fill out a new application.By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy applyI'm interestedI'm interestedPrivacy Notice