Director of Marketing

Director of Marketing

The Director of Marketing will lead our product and brand marketing team while working closely with key stakeholders across Social, PR, Creative, Product Innovation, Retail, and E-commerce. This role will be the main driver in achieving campaign ROI and product performance, ensuring our proposition and vision are meaningfully brought to life across all touchpoints. The ideal candidate will be responsible for architecting integrated activation plans and balancing founder vision with commercial discipline.

Welcome to Trinny London!

Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.

We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions in sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.

Our Values

We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow.

We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.

The role

As the Director of Marketing, acting as a key liaison between creative, commercial, and founder, you will be a key player in shaping our future direction. You will oversee the global marketing calendar and integrated activation plans to drive customer acquisition, conversion, and retention. You will ensure continuous storytelling that drives engagement, relevance, and brand salience, with the Trinny customer at the forefront.

Key Responsibilities

• Drive Brand awareness, consideration and, ultimately, brand preference.
• Own overall Product and Brand activation, ensuring that the proposition and vision is meaningfully and consistently brought to life across all touchpoints from online to in store.
• Ownership of global marketing calendar, ensuring continuous storytelling that drives engagement, relevance, and brand salience.
• Lead marketing campaigns (brand and product) and the always-on strategy, ensuring compelling consumer propositions, creative campaign strategies and multi channel marketing activations to deliver customer acquisition, and ultimately conversion, and retention.
• Establish campaign KPIs, oversee performance reporting, and maintain full accountability for delivering campaign ROI and product sales performance.
• Partner with the Product Development team (alongside Head of Product Marketing) to shape and articulate innovative product propositions that resonate with our target audience.
• Drive the product marketing roadmap, overseeing the strategy for all new product launches and reactivations.
• Lead the expression of the brand and product marketing in-store both always-on and campaign, partnering with the VM team.
• Lead, inspire, and develop a high-performing marketing team, creating a culture of excellence and empowerment.