Director, Social MarketingFull-timeWorkplace Type: HybridCareer Track & Grade: MR5/11Department: Marketing & CommunicationsCompany DescriptionLinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.Join us to transform the way the world works.Job DescriptionAt LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.This role will be based in New York or San Francisco.At LinkedIn, our Social, Creator & Partnerships team is responsible for driving measurable impact across marketing through strategic partnerships, creator collaboration, and our owned social presence. We operate at the intersection of brand, content, and distribution—building a social engine that drives relevance, reach, and results.We are seeking a Director, Social Marketing to lead and evolve our global social strategy across both enterprise and consumer audiences. This is a critical leadership role responsible for advancing how social marketing is defined, executed, and measured at LinkedIn.This leader will bring deep domain expertise in social marketing, strong platform fluency, and a proven track record of building modern, performance-driven social systems that scale across audiences and business priorities.ResponsibilitiesStrategy & VisionDefine and lead LinkedIn’s global social marketing strategy across enterprise and consumer audiencesTranslate brand and business priorities into clear, differentiated social strategies and programsIdentify where and how LinkedIn shows up in culture to drive relevance and impactPlatform & Content LeadershipBuild and evolve a platform-native social engine across LinkedIn, YouTube, TikTok, Instagram/Meta, Reddit, and emerging platformsEstablish best-in-class approaches to content, distribution, and community engagementLead the development of always-on and tentpole social momentsMeasurement & PerformanceDefine and operationalize measurement frameworks that connect social performance to brand and business outcomesUse data, insights, and social intelligence to continuously optimize strategyEstablish clear success metrics that go beyond engagement to reflect impactCross-Functional LeadershipPartner closely with Paid Media, Comms, Editorial, and Partnerships teams to ensure integrated planning and executionInfluence upstream planning so social is embedded early in key initiativesTeam Leadership & OperationsLead, develop, and scale a high-performing global teamSet a high bar for quality, clarity, and execution across all workBuild systems and processes that enable speed, consistency, and innovationInnovation & GrowthDrive testing and learning across platforms, formats, and toolsIdentify and scale new opportunities to expand reach and influenceQualificationsBasic QualificationsExperience & Leadership10+ years in social, digital, or brand marketingLeading social strategy at scale across multiple audiences (B2B and B2C preferred)Managing and developing high-performing teamsImpactProven track record of driving measurable impact through social marketingPreferred QualificationsDomain ExpertiseDeep domain expertise in social marketing, with a strong point of view on how platforms, creators, and communities drive influenceStrong platform fluency across LinkedIn, YouTube, TikTok, Instagram/Meta, Reddit, and emerging channelsMeasurement & AnalyticsDemonstrated ability to define success beyond engagement, including brand lift, demand generation, and business impactFamiliarity with social intelligence, analytics, and measurement frameworks (e.g., attribution, MMM, or similar approaches)Builder MindsetBuilding or transforming social programs, operating models, or teamsStrong strategic thinking paired with operational execution at scaleCultural FluencyDeep understanding of internet culture and how content travels across platformsCollaborationDemonstrated cross-functional leadership and communication skillsSuggested Skills:Operational RigorStakeholder ManagementExecutive CommunicationsLeadership, including Inclusive LeadershipStrategic Partnership and ThinkingAdditional InformationLinkedIn is committed to fair and equitable compensation practices.The pay range for this role is $179,000 to $280,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visithttps://careers.linkedin.com/benefits.Equal Opportunity StatementWe seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. 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However, non-disability related requests, such as following up on an application, will not receive a response.LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.San Francisco Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.Pay Transparency Policy Statement As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.Global Data Privacy Notice and Compliance Posters for Job CandidatesPlease use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal.By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy applyI'm interestedI'm interestedPrivacy Notice
