E-Commerce Senior SpecialistFull-timeSalary Min: 96500Therapy Area: AestheticsSalary Max: 183500Workday Global Grade: 17Travel: Yes, 10% of the TimeCompensation: USD96500- USD183500- yearlyCompany DescriptionAbout AbbVieAt Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.Job DescriptionThe Ecommerce Sr. Specialist r for our skincare portfolio is responsible for the day-to-day management, optimization, and strategic growth of the brands direct-to-consumer (DTC) storefront. Reporting to the Director of Ecommerce and Operations, this role will serve as the primary owner of the website experience, driving revenue through conversion rate optimization, subscription growth, and seamless promotional execution. You will collaborate closely with the Consumer Engagement team, cross functional teammates, and agency partners to ensure the online experience reflects our brand standard while hitting aggressive growth targets.Key Responsibilities:Strategic Execution: partner with the Ecommerce Director to translate marketing goals into actionable website strategies, focusing on site experience, product merchandising, and revenue growthPromotional Management: lead the setup and execution of on-site promotions. This includes configuring discount logic, building promotional landing pages, and ensuring all site banners and messaging align with the marketing calendar.Subscription/Auto-Replenish Management: Own the end-to-end subscription experience. This includes managing the auto-replenishment logic, optimizing the “Subscribe and save” UX on product pages, and reduce churn via retention initiatives and partnership with the Alle team.Conversion rate optimization and testing: Lead the testing roadmap in partnership with the agency and tech teams. Oversee the execution of A/B and multivariate tests (landing pages, checkout flows, product descriptions) to improve site conversion rates and average order value (AOV).Content & Merchandising: Manage the site’s product catalog. This includes launching new products, managing collections, optimizing site structure, navigation and the integration of social proof to ensure a premium customer journey. Will work with compliance, legal and regulatory to ensure all creative and promotions are approved.Search & Discoverability Collaboration (SEO/AEO/GEO): partner with paid teams to ensure the site is technically optimized for traditional search and modern AI-driven answer engines. Oversee the implementation of their recommendations.Execution expectations: Execute product launches, promotional campaigns, merchandising updates, platform updates, and seasonal site changesPerformance Analytics: Analyze consumer behavior using all ecommerce reporting tools to identify growth opportunities. Analyze site traffic and sales data to provide regular reporting KPIs. Use these insights to recommend data-driven improvements to the user interface (UI), user experience (UX), promotional and merchandising strategy.TikTok Shop oversight: support day to day management and partnership on affiliate model and site optimizations to align with DTC platforms.QualificationsBachelor's degree in Marketing, Business, or related field required (MBA or relevant advanced degree preferred)5-7 years in hands-on eCommerce marketing within the Beauty, Wellness, Fashion, CPG, or Healthcare industryDemonstrated leadership in strategic marketing, platform management, technical literacy (understanding of SEO, AGO, GEO principals) and web-based practices to effectively manage technical specialists and agencies.Strong ability to project manage and collaborate with cross functional teamsStrong analytical, communication, and influencing skillsEssential Skills, Experience, and Competencies (includes Licenses, Credentials)Ability to see the big picture, but obsess over the small detailsExceptional leadership skills and marketing savvyStrong creative and conceptual thinking skillsAbility to combine business acumen, innovation, strategic thinking and the ability to lead and inspireGood liaison with internal and external partners; ability to work in a matrixed environmentSolid business acumen and ability to translate business and brand strategy into marketing programsAbility to manage and direct internal creative teams and external agenciesAbility to thrive in a fast-paced, deadline driven, team environmentStrong communication skills, both verbal and writtenStrong interpersonal skillsStrong problem resolution skillsStrong budget management experienceAdditional InformationApplicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.This job is eligible to participate in our short-term incentive programs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.htmlUS & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:https://www.abbvie.com/join-us/reasonable-accommodations.htmlBy clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy applyI'm interestedI'm interestedPrivacy Notice
