Events & Partnerships Manager (Jade Leaf Matcha)

About Jade Leaf Matcha

At Jade Leaf Matcha, we’re redefining how people fuel their day. Our premium, organic matcha is sourced directly from trusted family-owned farms in Japan and crafted for clean energy, great taste, and real impact. Since 2014, we’ve brought authentic matcha to every cup at a fair price.

From café-worthy lattes to daily wellness rituals, our products power modern lifestyles—and our brand momentum is growing fast. We’re a team of builders, creatives, and problem-solvers who move quickly, think boldly, and care deeply about quality and community. If you’re excited about building brands people love and want to make your mark in a high-growth environment, you’ll feel right at home here. Join us, and help shape a brand people love while making a meaningful impact—from farm to tea master to every sip.

Workplace

Remote – Hybrid

About the Role

As the Events & Partnerships Manager, you will help bring Jade Leaf Matcha to life through culturally relevant brand partnerships, high-impact consumer activations, and shopper marketing programs. Reporting to the Marketing Manager, this role manages three primary areas: executing strategic brand collaborations, with a particular focus on retail product collaborations; coordinating Jade Leaf's tentpole events and activation calendar; and supporting shopper marketing programs that strengthen Jade Leaf's visibility at shelf. Working within established brand and budget parameters, the role will help drive awareness and consideration of matcha by building positive category and brand affinity, introducing Jade Leaf to new audiences and occasions, positioning Jade Leaf as the authority on quality matcha, and leveraging cross-category collaborations to support incremental retail visibility and secondary placements.

What You’ll Do

• Identify, evaluate, and execute high-impact collaborations with complementary brands across food & beverage, wellness, fitness, beauty, fashion, hospitality, entertainment, and lifestyle.

• Manage retail product collaborations from initial partner identification and concept development through commercialization and launch, coordinating closely with sales, product development, operations, creative, and external partners.

• Manage Jade Leaf's annual consumer activation calendar, including planning and execution of tentpole moments such as National Matcha Day.

• Plan and execute high-visibility consumer experiences including pop-ups, sampling programs, festivals, cultural events, retail activations, cafe experiences, and other experiential brand moments.

• Develop mutually beneficial marketing partnerships that introduce Jade Leaf and the matcha category to new audiences, channels, communities, and consumption occasions.

• Manage partner relationships and coordinate integrated activation plans, ensuring each collaboration is supported across social, PR, influencers, retail, eCommerce, content, and experiential touchpoints where appropriate.

• Manage program budgets, timelines, agencies, vendors, contracts, and cross-functional workstreams within approved parameters to ensure activations and partnerships are delivered on strategy, on budget, and on time.

• Track, analyze, and report on partnership, activation, and shopper marketing performance across reach, engagement, earned media, trial, retail execution, incremental sales, and brand-building KPIs; capture learnings to continuously improve future programs.

• Support shopper marketing strategy and execution in partnership with Sales, including in-store activations, retail displays, point-of-sale materials, secondary merchandising, and retailer-specific programming.