Growth Marketing Specialist

Growth Marketing Specialist, AcquisitionFull-timeEmployment Type: Regular (PERM)Remote Work Available: NoJob DescriptionAs aGrowth Marketing Specialistfor theRequirements Portalteam, you will own new-user acquisition channels. You will identify where hardware engineers already spend their time and test new ways to reach them, bringing more engineers into the product at a lower cost per acquisition (CPA).You will oversee our paid media program, managed by our agency partner. You will also test new channels, including hardware engineering communities, sponsorships and marketing partnerships, organic social, review and comparison sites, and visibility in AI assistants and large language model (LLM) search.This is a hands-on, individual contributor role. You will drive campaigns and build and run experiments, collaborating with team members. We expect you to take the initiative. Bring your own ideas for channels and tactics, test them with data, and help decide where we invest next.You will report to the Sr. Mgr, Product Marketing for Requirements Portal and work closely with product marketing, technical content, the product growth team, and other internal Altium marketers and agency partners.Key Responsibilities1. New ChannelsFind, test, and scale new acquisition channelsTrack and attribute new users to their channelsBring new channel ideas to the Team Lead, each with a clear case2. Paid MediaOversee the paid media program our agency partner managesPush for continuous improvement in paid performanceAgree on goals, mix, and budgets for paid media campaigns3. Growth ExperimentationOwn the growth experimentation frameworkTurn data and AI-generated analysis into insights and an actionable experiment listRecommend how to shift the quarterly acquisition budget based on results4. Funnel Analytics & CollaborationTrack acquisition performance by channelReport on CPA and channel mixShare insights with product marketing and technical content teamsHand off new users to the product growth team at signupWhat Success Looks LikeTwo or three new acquisition channels proven and repeatable within 12 monthsPart of the quarterly budget shifted to proven new channels with lower CPAQualificationsRequired5+ years of relevant B2B marketing experienceExperience at a product-led company, where marketing goals are tied to product usage (sales-led experience alone isn’t a good fit)Experience marketing to a technical audience, such as engineers or software developersA track record of launching at least one acquisition channel from zero, backed by dataStrong experimentation skills: designing tests and using results to decide what to scale or stopStrong communication skills, with experience driving initiatives with external partnersComfortable using AI tools for analysis and critical of their outputFluent English, written and spokenPreferredExperience running community programsExperience managing sponsorships or marketing partnershipsExperience overseeing paid media, in-house or through an agencyExperience with software review sitesExperience with AI search visibilityBasic understanding of requirements management or hardware developmentAdditional InformationAltium Limited, a part of the Renesas Group and headquartered in San Diego, California, is a global software company accelerating the pace of electronics innovation. We are redefining electronic product creation in a software-defined world with our industry-first cloud-based platform that unites every stakeholder and phase of electronics development.From startups to world’s technology giants, our digital platforms give more power to PCB designers, supply chain, and manufacturing, letting them collaborate as never before. At Altium, our teams are empowered to innovate, collaborate globally, and help create the future of electronics development.We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy applyI'm interestedI'm interestedPrivacy Notice