About VasionFor more than a decade, Vasion has been helping companies simplify their print infrastructure, automate business processes, and integrate their technology in a more secure environment. Our mission, to make digital transformation attainable for everyone, drives a culture of innovation and exploration. We have one simple goal: help organizations simplify processes through automation and integration.So we created simple, cost-effective, and easy-to-implement digital tools that work together, removing bottlenecks and improving efficiency. And we’re always on the lookout for new people who can help us innovate, grow, and reach our goal.
About the roleThis role is remote or hybrid for candidates within commuting distance of one of our offices in St. George or Lehi, UT. Vasion is looking for a strategic, data-driven Head of Search & AI Visibility to own organic search, conversion rate optimization (CRO), AI/answer engine visibility, and digital analytics strategy across all of Marketing. Reporting to the Director, Digital Marketing, this is a key marketing leadership role responsible for two things at once: making sure Vasion is found, cited, and recommended everywhere its buyers are searching — from classic search engines to ChatGPT, Claude, Perplexity, and Gemini — and making sure that traffic actually converts once it arrives. The ideal candidate is a hands-on SEO, CRO, and analytics expert with real experience building AI/answer-engine visibility strategy, running a rigorous testing program, and a track record of managing outside agencies. This role manages Vasion's CRO/SEO agency partner (DataX Growth) and is expected to become the primary owner of Vasion's emerging AI-visibility and brand-sentiment monitoring tooling. Success looks like Product Marketing, PR, Growth, and Content coming to this role for direction on keywords, linking strategy, and AI-visibility health — and Marketing's conversion rates climbing because someone finally owns that number end-to-end.ResponsibilitiesOrganic Search & AI Visibility StrategyOwn Vasion's SEO strategy across technical, content, and international SEO (AMER, APAC, EMEA)Own Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy, ensuring Vasion is cited and recommended across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and emerging answer enginesOwn brand and AI-visibility monitoring — tracking sentiment and share of voice across search, AI assistants, Reddit, and social — partnering with PR and Product Marketing to close visibility and sentiment gaps against competitorsOwn competitive and keyword intelligence: rank tracking, share of voice, and keyword-gap analysis against competitors - Manage the agency relationships, including scope, deliverables, and performance accountabilityConversion Rate OptimizationOwn the CRO program end-to-end: hypothesis generation, A/B and multivariate test design, execution, analysis, and rolloutBuild and continuously refine funnel maps for the website and lead-generation landing pages, using both quantitative and behavioral signals to find friction and prioritize testsPartner with the web team on landing page design and implementation, translating test results into shipped improvementsOwn website and digital-property personalization efforts, tailoring experiences to target audiences and segmentsWeb & Digital AnalyticsOwn Vasion's web and digital analytics strategy across all of Marketing, including analytics architecture, tagging, and reporting infrastructurePartner with the BI/Data team to integrate marketing analytics with our EDW and broader company data systemsOwn cross-channel attribution and reporting, unifying paid, organic, and web performance into a single source of truthReport on KPIs and revenue attainment/attribution across organic, CRO, and analytics-owned programsCross-Functional PartnershipEducate and inform cross-functional partners on organic strategy, target keywords, and pages to link toPartner closely with the web team to help steer website and digital property directionPartner with Sales/RevOps on organic-sourced lead quality and pipeline feedbackBring organic, analytics, and AI-visibility expertise to bear on Marketing's highest-priority initiatives, wherever they show upQualificationsRequirements10+ years of experience in SEO, CRO, digital analytics, or growth marketing, including senior-level ownership of organic and conversion strategyDeep hands-on expertise in technical SEO (schema, structured data, crawlability, site speed) and keyword strategyProven track record owning a CRO program end-to-end — hypothesis generation, A/B and multivariate testing, funnel analysis, and landing page optimization — with hands-on experience in platforms like VWO or OptimizelyDemonstrated experience building AEO/GEO strategies for visibility across AI assistants and answer enginesStrong command of GA4 and modern web/digital analytics platforms, with experience integrating marketing data into broader BI/data warehouse systems (e.g., Snowflake)Experience with behavioral analytics tools (e.g., LogRocket, Hotjar) to diagnose friction and inform test prioritizationExperience managing outside agency relationships and holding agencies accountable to scope and performanceExcellent cross-functional communication skills, with a track record of influencing stakeholders across marketing, product, sales, and PRPreferred QualificationsB2B SaaS or technology industry experience; e-commerce background a plus given its emphasis on CRO disciplineExperience with AI visibility/social listening platformsComfort directing or building AI-assisted workflows/agents to scale reporting and monitoring efficientlyExperience supporting international/multi-region SEO (localization, hreflang, regional keyword strategy)GA4 certificationHighly analytical and self-directed, with comfort operating autonomously in a newly created roleKey CompetenciesAn authority on how organic search, CRO, AI/answer engines, and analytics infrastructure drive pipeline and revenue — not just trafficObsessed with how search, conversion, and AI visibility actually work — from how crawlers parse a page, to what makes a visitor convert, to how large language models decide what to citeA trusted advisor who partners fluidly across Product, PR, Sales, and Marketing to align organic strategy with company objectivesStrategic thinker who's equally hands-on: can read a GA4 property, audit schema markup, and manage an agency relationship personallyAction-owner who brings clarity to ambiguous, cross-functional problems and doesn't wait to be assignedClear communicator who translates technical SEO and analytics concepts for non-technical stakeholders across Product, PR, and SalesBenefitsFlexible work environmentVacation BonusFlexible paid time offPaid parental leaveCompetitive payA full suite of traditional benefitsTraining/Advancement opportunities401k with company match and immediate vestingFinancial wellness educationCompany-contributed HSAOn-site perks include gym, pickleball, snacks & drinks, arcade, theater room, etc.Our Core ValuesVasion looks for people who will exemplify its four core values and are driven to become:Disruptive Visionaries:Our customers are the heroes, and our role is to be a guide on their journey, truly listening and identifying the needs and wants of our customers.Relationship Builders:We treat people as people, building strong relationships through empathy, compassion, and honest communication.Candor Seekers:Candid conversations are critical to achieving objectives, and we nurture a culture of caring personally and challenging directly.Action Owners:Every employee takes ownership of any failures and develops a plan to win, no matter their tenure or circumstance.More about VasionVisit https://www.vasion.com to learn more about Vasion.Additional InformationVasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation and other legally protected characteristics.
