Influence Specialist
JustMarkets is looking for an Influence Marketing Specialist to join our Marketing team and develop influencer partnerships across international markets, with a focus on Asia and MENA.
In this role, you'll be responsible for finding and engaging relevant influencers, financial content creators, and trading community leaders, building long-term partnerships, and launching effective influencer marketing campaigns. You'll work with different markets, manage influencer collaborations, and analyze campaign performance to drive customer acquisition and business growth.
Responsibilities
- Search for, evaluate, and engage influencers, financial bloggers, traders, and community leaders across target international markets
- Build and maintain long-term relationships with influencers and brand ambassadors
- Negotiate partnership terms, manage influencer communications, and coordinate contract agreements
- Plan, launch, and manage influencer marketing campaigns across platforms such as YouTube, Telegram, TikTok, Instagram, and Discord
- Develop influencer briefs and collaborate with creative teams to prepare promotional content and integrations
- Evaluate influencer content to ensure quality, relevance, and alignment with brand guidelines
- Track and analyze campaign performance, including FTD, CPA, CAC, ROI, reach, and engagement
- Optimize influencer partnerships and campaign budgets to improve customer acquisition efficiency
- Monitor traffic quality, evaluate influencer audiences, and identify potential fraudulent activity
- Stay updated on influencer marketing trends, competitors, new platforms, and relevant tools
- Work closely with cross-functional teams to support international marketing campaigns and ensure compliance with financial advertising requirements
Requirements
- 1+ year of hands-on experience in Influencer Marketing within the B2C segment
- Proven experience sourcing, engaging, and managing influencers and content creators
- Experience building and maintaining long-term influencer partnerships
- Experience working with at least one of the following markets: Malaysia, India, Vietnam, Indonesia, or Arabic-speaking countries
- Understanding of key marketing metrics and ability to analyze influencer campaign performance
- Experience with influencer marketing and social media management tools such as Sprout Social, Rival IQ, Telemetr.io, Modash, or similar
- Strong negotiation skills and experience managing commercial partnership agreements
- Understanding of brand marketing, PR, social media platforms, and current digital trends
- Strong organizational skills and ability to manage multiple influencer partnerships simultaneously
- Strong communication skills, proactivity, independence, and a results-driven mindset
- Ability to work in a dynamic environment, adapt to changing priorities, and take ownership of tasks and results
- Upper-Intermediate English (B2) or higher
Will be a plus
- Experience working with financial influencers, traders, or investment content creators
- Previous experience in Forex, CFD, Crypto, or FinTech
- Experience working across Asian and Arabic-speaking markets
- An established network of influencer contacts in target GEOs
- Experience with different influencer partnership models, including CPA, RevShare, Flat Fee, and Hybrid
- Experience managing influencer collaborations across Instagram, TikTok, YouTube, Telegram, and Discord
We offer
- Opportunity to develop and scale influencer marketing within an international FinTech company
- Work with international B2C audiences across multiple GEOs, including Asia and MENA
- Opportunity to build long-term influencer partnerships, test new collaboration formats, and directly impact business results
- High level of autonomy and ownership of influencer marketing initiatives
- Close collaboration with creative, analytics, and cross-functional marketing teams
- 20 paid vacation days per year
- 10 paid sick leave days per year
- Public holidays as per the company's approved Public holiday list
- Medical insurance
- Opportunity to work remotely
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear, and related expenses)
