OWNED MEDIA LEAD CL/PE/UYFull-timeJob DescriptionWHATYOU DOAs aOwned Media Leadyou plan and optimize CRM communication across email, push, SMS, and WhatsApp, using customer data to enable personalized journeys through the marketing automation platform.You collaborate across teams to align owned media, campaigns, and membership activities, ensuring consistent communications and supporting commercial goals.CRM Planning & Channel ExecutionPlan and optimize communication across CRM channels (Email, Push, and when applicable SMS and Whatsapp) in line with the local marketing calendarLeverage the Marketing Automation Platform (MAP) to enable data‑driven, automated customer journeys and campaign communications across CRM channelsOversee Global E‑mail and Push activities to ensure global and local comms. are alignedCustomer Data, Content Personalization & SEOUse customer data and segmentation to deliver personalized and relevant content that drives conversion and membership growthSupport Commercial team with SEO actionsCross‑Functional Collaboration & Membership ActivationCoordinate with Paid Media Leads to align owned media activities with paid and earned campaigns, ensuring omni‑channel consistencyCollaborate with production and commercial roles to brief and execute campaign plans that balance brand and sales objectives, and ensure alignment with QCPResponsible for planning local events and partnerships related to the H&M Membership program and planning local Mission activation according to global guidelines.WHOYOU AREYou bring a background in marketing or digital communication, with strong analytical skills and solid experience in CRM or digital channel management.You communicate clearly, manage stakeholders effectively, and feel confident using data, platforms, and tools to deliver targeted and impactful customer communicationEducationDegree in Marketing, Comms., Business or related fieldSkillsKnowledge of email, app, and digital channel managementStrong analytical and data interpretation skillsProficient in campaign performance tracking and reporting toolsExcellent communication and stakeholder management skillsExperience5-7 years of experience in CRM, or media planning (preferably in retail or e-commerce)Additional InformationSounds interesting? Apply by sending in your CV in English as soon as possible, but no later thanNovember 9, 2026.By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy applyJob LocationGoogle Maps requires functional cookies to be enabledI'm interestedI'm interestedPrivacy Notice
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