Performance Marketing ManagerFull-timeEmployee Status: RegularRole Type: HubDepartment: Marketing and CommunicationsSchedule: Full TimeCompany DescriptionExperian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.Job DescriptionRole SummaryPaid acquisition strategy:Develop the paid-growth strategy across relevant channels such as Google, Meta, YouTube.Media budget ownership:Build monthly/quarterly spend plans, allocate budgets across channels and campaigns, monitor pacing, forecast outcomes and recommend reallocation based on performance and marginal returns.Performance content and creative:Work with our teams and agencies to create ad concepts, copy, videos, statics, or landing-page/app-store messaging and campaign assets designed for acquisition. Build a structured creative-testing pace rather than relying on one-off campaigns.Measurement and attribution:Create a clear measurement framework for channel and campaign performance.Experimentation:test channels, audiences, bids, creatives, offers, landing experiences and campaign formats; document insights and scale what works.Growth reporting:Build weekly and monthly performance reporting for your team, including spend, acquisition, conversion, efficiency, risks and the next set of actions.Compliance and brand guardrails:Ensure paid communication is accurate, customer- and aligned with applicable brand, legal, privacy and financial-services communication requirements before launch.QualificationsQualifications & Skills5–9 years of experiencein performance/growth marketing with hands-on ownership of digital acquisition and paid media budgets.Strong expertise inmanaging campaigns across major digital advertising platforms, including mobile app acquisition.Experience inagency management, campaign optimization, media buying, audience segmentation, and conversion funnel management.Proficiency incampaign analytics, attribution, and reporting, with exposure to tools such asGA4 and Firebase.Experience usingmarketing automation platforms(e.g., Marketo, Zoho Automation, Eloqua) for lead nurturing and email campaigns.Bachelor's degree required; MBA preferred. Ability to work closely with senior leadership, reporting directly to theChief Business Officer.Additional InformationOur uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose-driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.Benefits/Perks:Great compensation package and discretionary bonus planCore benefits include pension, health Insurance and term life Insurance, Sharesave scheme and more!25 days annual leave with 13 bank holidays and 3 volunteering days. You can also purchase additional annual leave.Role Location: MumbaiExperian is an equal opportunities employerJob Location - Mumbai Onsite.Recruitment Fraud Awareness- Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an@experian.comemail address.Experian will never ask candidates to make any paymentas part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visitexperian.com/careers.Experian Careers - Creating a better tomorrow togetherFind out what its like to work for Experian by clicking hereExperian Careers - Creating a better tomorrow togetherFind out what its like to work for Experian by clicking hereBy clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy applyJob LocationGoogle Maps requires functional cookies to be enabledI'm interestedI'm interestedPrivacy Notice
About Experian
