Position SummaryDataSpring is seeking a Product Marketing Manager to execute commercialization program success across our portfolio of provider and member data solutions, including customer-centric positioning and messaging, launches, and sales enablement.Reporting to the Senior Product Marketing Manager, this role will work across DataSpring's portfolio of provider and member data solutions to translate product capabilities into clear market value, differentiated messaging, effective launches, and commercial success. This role will independently manage assigned product marketing programs and commercialization initiatives while partnering with the Senior Product Marketing Manager on portfolio strategy, market positioning, and cross-functional priorities.The Product Marketing team serves as the connective layer between Product, Marketing, Growth, and Client Partnership. This role brings our PMM strategy to life: developing messaging and enablement materials, executing go-to-market plans, gathering and translating market insights, and helping ensure DataSpring solutions are effectively understood, adopted, and differentiated in market.The Product Marketing Manager is afull-time, remote, exempt positionand reports to the Senior Product Marketing Manager.Specific ResponsibilitiesProduct & Solution CommercializationDevelop and maintain product, solution, and use case positioning and messagingTranslate product capabilities and regular product updates into compelling value propositions, business outcomes, and audience-appropriate content and communications for clients and usersDevelop and maintain solution narratives that connect customer challenges with DataSpring's offeringsContribute to buyer persona development, segmentation, and ideal customer profile refinementPartner with Product Management, Client Partnership, and Growth to understand roadmap priorities, customer needs, and solution differentiationGo-to-Market Planning & LaunchesSupport the planning and execution of product, solution, and major release launchesSupport launch activities, including messaging and content development, audience definition and segmentation, enablement planning, readiness coordination, and success metricsCoordinate cross-functional launch activities across Product, Growth, Client Partnership, Growth Marketing, and Marketing CommunicationsEnsure commercial teams are prepared to communicate new capabilities effectivelySales & Client Partnership EnablementCreate and maintain sales presentations, solution overviews, one-pagers, FAQs, battlecards, and objection-handling resources, with up-to-date proof points and market positioningCreate content for, organize, and deliver training and enablement programs for Growth, Client Partnership, and Customer Success teamsSupport RFP responses, executive presentations, and strategic account opportunitiesPartner with commercial teams to improve message consistency and sales effectivenessMarket Intelligence & Customer InsightsParticipate in the feedback cycle by gathering and synthesizing insights from clients, prospects, sales teams, customer-facing teams, and industry sources, including market trends, deal dynamics, objections, and buying driversConduct competitive research and maintain competitive intelligence resources, partnering with the Insights teamTranslate insights into recommendations for positioning, messaging, enablement, and commercialization strategyProduct Marketing OperationsMaintain core product marketing assets and source-of-truth documentation ensuring alignment with organizational prioritiesManage proof points, customer evidence, and commercialization materials with regular update cadencesSupport continuous improvement of product marketing processes, frameworks, and best practicesParticipate in implementation and maintenance of AI-enabled tools and workflowsDocument and maintain process guides for recurring PMM workflowsSkillsRequired:Develop product positioning, messaging, and sales enablement materialsProduct launch or commercialization initiative supportStrong written, verbal, and presentation skillsAbility to translate complex concepts into simple, compelling business valueCross-collaboration with Product, Growth, Marketing, and Client Partnership teamsStrong project management and organizational skillsAbility to operate effectively in a fast-paced, evolving environmentPreferred:Develop customer-facing commercial content and sales enablement programsFamiliarity with regulated healthcare markets and enterprise purchasing processesExperience supporting strategic sales opportunities and RFP responsesOwning recurring, cadence-driven communications and operational processesExperience & Education4+ years of experience in B2B Product Marketing, Solution Marketing, Go-to-Market Strategy, or a related fieldExperience marketing B2B SaaS, healthcare technology, healthcare data, health plan, provider, or adjacent healthcare solutions strongly preferredWho We AreDataSpring is the trusted data connector at the core of healthcare. For more than 25 years, we have powered the industry with the largest and most complete healthcare data foundation in the U.S., including more than 4.8 million provider data records sourced directly from providers and member data representing 75% of covered lives supplied by health plans. By improving how essential information flows across the system, DataSpring helps healthcare operate more efficiently, accurately, and with greater confidence.What You GetAtDataSpring, you will do meaningful work at the intersection of healthcare, data, and technology, helping solve complex problems that make the healthcare system work better. You will collaborate with experienced professionals who care deeply about accuracy, trust, and meaningful impact in a fully remote environment.DataSpringoffers competitive compensation and a comprehensive benefits package for full-time employees, including medical, dental, and vision coverage, a 401(k) with company contributions and matching, paid parental leave, tuition assistance, and generous paid time off. We are committed to investing in our people and supporting professional growth over time.Equal Opportunity EmployerDataSpringis proud to be an equal opportunity employer and is committed to fostering a workplace where all individuals are valued, respected, and empowered.Employment decisions atDataSpringare made without regard to race, color, religion, sex, national origin or ancestry, age, marital status, disability, protected veteran status, personal appearance, sexual orientation, gender identity or expression, familial status, family responsibilities, matriculation, political affiliation, genetic information, source of income or any other characteristic protected by law.DataSpringdoes not tolerate unlawful discrimination or harassment of any kind.Applicants have rights under theFamily and Medical Leave Act (FMLA),Equal Employment Opportunity (EEO),and theEmployee Polygraph Protection Act (EPPA).If you need a reasonable accommodation to apply for a posted position, please contact theDataSpringPeople & Culture team atcareers@dataspring.comor 202-517-0436.
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