Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.
As a Programmatic Account Manager – HoldCo at Samba TV, you'll manage and grow relationships with major agency holding companies and their operating agencies. You'll ensure these partners derive maximum value from Samba's suite of audience targeting and measurement solutions. You'll work closely with Sales to support key HoldCo accounts (WPP, Omnicom/OMG, Publicis, Dentsu, Havas), drive audience activation strategies, and deliver a seamless agency experience across planning, activation, and measurement workflows. Your efforts will directly impact agency satisfaction, retention, and account growth within these holding company relationships. Location requirement: Must live within 50 miles of a Samba office. Required in office 3 days a week (Tuesday through Thursday), moving to 4 days a week (Monday through Thursday) starting January 4th, 2027, with the possibility of moving to 5 days a week in office after that.
Client Growth, Retention & SatisfactionOwn day-to-day account management for a portfolio of holding company partners — including WPP, Omnicom/OMG, Publicis, Dentsu, and Havas — and their operating agenciesPartner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities across HoldCo relationshipsEnsure agency teams are effectively activating Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platformsBuild trusted relationships with programmatic, trading, strategy, and analytics stakeholders within HoldCo organizationsLead business reviews focused on adoption, delivery, performance insights, and expansion opportunities across brands and agency teamsCampaign & Platform ExecutionOversee audience segment setup and delivery across SSPs and programmatic buying platforms for agency-led campaigns within HoldCo environmentsSupport agency partners across HoldCo relationships through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns)Provide platform education and training on how to request, build, and deploy Samba audiences within HoldCo programmatic workflowsTroubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficientlyStrategic Partnership & Cross-Functional CollaborationServe as a feedback loop between HoldCo relationships and internal teams to improve ease of activation, workflow efficiency, and audience performancePartner with Sales on pre-sale planning, platform demos, and aligning agency and brand goals with Samba's audience and measurement solutionsRepresent Samba's audience products with subject-matter expertise and a consultative, agency-first approach when working with HoldCo relationshipsCollaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for the complex, multi-agency account structures typical of HoldCo relationships
Curious– Always learning and staying current on programmatic trends, agency operating models, and CTV innovation within holding companies
Proactive– You anticipate agency needs and identify opportunities to add value across HoldCo teams and clients
Collaborative– You thrive in cross-functional environments and are comfortable navigating large, matrixed organizations like WPP, Omnicom, Publicis, Dentsu, and Havas
Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
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