Sr. Manager Market Research & Data Analytics

Sr. Manager Market Research & Data AnalyticsFull-timeWorkday Global Grade: 15Company DescriptionAbout AbbVieAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onLinkedIn,Facebook,Instagram,XandYouTube.Job Description-Develop and implement comprehensive market research strategies to support business goals.- Analyse Syndicated data to extract meaningful insights and trends and translate findings into actionable recommendations.- Collaborate with cross-functional teams to integrate market insights into product development, marketing campaigns, and business strategies.- Stay abreast of industry trends, competitor activities, and market dynamics to identify opportunities and threats.- Design and conduct primary and secondary market research studies, including surveys, focus groups, and competitive analyses.- Connecting dots building wholistic analysis using internal external data points for data driven decision making-Conduct digital marketing analytics and provide insights for digital marketing-Conducting various analytics by leveraging data points i.e. Omni-Channel customer engagement, To Market sales, In-market sales etc.- Social medial listening and social media monitoringQualifications- Bachelor’s degree in marketing, Business Administration, or related field; master’s degree preferred.- Min 6 Years of experience in market research in pharmaceutical industry, with a proven track record of delivering actionable insights.- Proficiency in market research methodologies, data analysis tools, and statistical techniques.- Strong analytical and problem-solving skills, with the ability to interpret complex data sets and translate findings into actionable recommendations.- Excellent communication and presentation skills, with the ability to convey insights effectively to diverse stakeholders.- Proven ability to manage multiple projects simultaneously and drive results in a fast-paced environment.Skills:Data Visualization tools i.e. Power BI, Qlik or Tableau, MS-Project, hands on market research tools, Google, web analytics etc.Hands-on experience in dealing with platforms - like Hootsuite, Brandwatch etc.Additional InformationAbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.htmlUS & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:https://www.abbvie.com/join-us/reasonable-accommodations.htmlBy clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy applyI'm interestedI'm interestedPrivacy Notice