Tactical Campaign Management

Tactical Campaign ManagementFull-timeCompany DescriptionScalian is amultinational engineering consulting firmwith over 35 years of experience and nearly 5,500 specialists across 11 countries.We provide expertise inOperations & Technology and Information Technologyto a variety of industries, including aerospace, defense, railways, and energy, supporting their development.At Scalian,peopleare at the heart of our priorities. By joining us, you will have the opportunity to achieve your professional goals in a collaborative and supportive environment.Job DescriptionMain missionThe external provider will be responsible for the end-to-end operational execution, tracking, and continuous improvement of alltactical (promotional, seasonal, and ad-hoc) CRM campaignsacross the Enlarged Europe / EMEA region.Tactical Campaign Delivery:Coordinate and execute tactical multi-channel campaigns (Email, Push Notifications, SMS, IVM) for ex-PSA and ex-FCA brands, respecting agreed SLAs and target launch dates.Performance Tracking & Analytics:Monitor campaign performance systematically and produce regular operational and performance reports.Operational Optimization:Proactively propose and implement process enhancements to minimize Time-to-Market (TTM) and improve campaign conversion and engagement.Tactical Contact Plan Governance:Support the operational maintenance and execution of the SWX CRM EE tactical contact plan, avoiding audience fatigue and contact overlaps.ActivitiesTactical Execution & Operational Readiness:Coordinate quarterly planned tactical campaign roadmaps across all relevant internal stakeholders, agencies, and CRM platforms.Prepare and dispatch all required operational assets, targeting matrices, and campaign parameters to guarantee on-time launches.Manage fast-track resolution of operational blockers to protect campaign launch dates.Cross-Functional Coordination:Act as the central operational hub, interfacing smoothly with Content Teams, Connectivity Area Managers to align on validation schedules and delivery timelines.Reporting & Performance Management:Deliver scheduled monthly performance reviews.Recommend and roll out continuous optimizations aiming to increase reach (contact rate), engagement (open/click rate), and subscription/renewal conversions.Tactical Contact Plan & Governance:Enforce rules, channel allocation, and customer journey logic within the tactical contact plan, coordinating execution with brand-specific CRM teams to ensure policy compliance across tools.By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy applyI'm interestedI'm interestedPrivacy Notice