We are hiring a Campaign Executive to execute and manage Software Finder's B2B email marketing and lead generation campaigns.
You will own the day-to-day running of campaigns: campaign setup, prospect data management, email scheduling, inbox monitoring, lead identification and performance reporting. The goal is smooth campaign execution and a consistent flow of qualified leads.
From the start, you will execute live email campaigns while building a clear understanding of the team's core lead generation objectives, existing campaign strategies and the approaches used across different verticals.
Responsibilities
- Set up, launch and manage B2B email campaigns end to end, from list upload to final send
- Build and schedule email sequences and follow-ups in line with the campaign calendar
- Use Salesforce to manage prospect records, campaign members, activity logging and lead status
- QA every campaign before launch: personalization fields, links, templates, sender settings and sending limits
- Monitor campaign inboxes daily, categorize replies (interested, not now, referral, out of office, unsubscribe, bounce) and act on them promptly
- Source, clean, enrich and maintain prospect data for each campaign
- Deduplicate records, validate email addresses and standardize fields before upload
- Segment audiences by vertical, industry, company size, job title, geography and buying intent
- Keep prospect and campaign data accurate and up to date in Salesforce
- Contribute to campaign planning across Software Finder's verticals, tailoring messaging and targeting to each vertical and buyer persona
- Run A/B tests on subject lines, copy, calls to action and send times, and apply learnings to future campaigns
- Ensure all campaigns comply with applicable email regulations (such as CAN-SPAM, GDPR and CASL) and company policy
- Maintain and apply Do Not Contact (DNC) and suppression lists before every send, and process unsubscribes promptly
- Monitor deliverability: bounce rates, spam complaints, inbox placement and sender/domain reputation
- Manage sending volumes and mailbox warm-up, and flag authentication issues (SPF, DKIM, DMARC) to the relevant team
- Identify and qualify interested prospects from campaign responses, and hand them to the sales team with complete context in Salesforce
- Support the creation and distribution of lead magnets (guides, comparisons, reports) to drive engagement
- Track open, reply, positive reply, bounce, unsubscribe and lead conversion rates for every campaign
- Produce weekly and monthly performance reports that highlight what is working and recommend improvements
Requirements
- 1–3 years of experience in B2B email marketing, outbound campaigns or lead generation
- Hands-on experience with Salesforce for campaign, contact and lead management
- Experience with email outreach or automation tools (e.g. Outreach, Apollo, Instantly, Lemlist or HubSpot)
- Strong Excel or Google Sheets skills for cleaning, deduplicating and segmenting large prospect lists
- Solid understanding of audience segmentation and targeting for B2B campaigns
- Working knowledge of email compliance (CAN-SPAM, GDPR), DNC handling and unsubscribe management
- Understanding of deliverability fundamentals: bounces, spam complaints, warm-up and sender reputation
- Familiarity with lead generation funnels and the use of lead magnets
- Experience with data enrichment and email verification tools (e.g. ZoomInfo, Lusha, NeverBounce, ZeroBounce) is a plus
- Experience in SaaS, a B2B marketplace or across multiple verticals is a plus
- Strong attention to detail and the ability to manage several campaigns at once
- Clear, professional written English
- Bachelor's degree in Marketing, Business or a related field
