Company Overview:
PartsBase Inc. is the world's largest online Aviation Marketplace and Community. Our global community is comprised of over 6,500 companies accessing our technology in over 140+ countries & territories. We work with some of the biggest brands in aviation including Delta, Northrop Gruman, AvAir, Heico, Chevron, Air France Industries, and Air Australia. PartsBase offers a FULLY remote environment where one can work at the forefront of where the aviation business meets technology. Imagine getting to work with peers worldwide, implementing business technology projects that challenge the boundaries.
Life at PartsBase:
One of the top benefits of working at PartsBase is the culture. We are a TEAM-focused organization, and everyone celebrates each other's successes. Our inclusive culture welcomes all employees and values their unique contributions to our success. Our clients tell us time and time again that our people set us apart from the competition. We naturally strive to hire the very best talent. The ideal candidate is a motivated, well-organized individual who has a deep understanding of prospecting and developing strong relationships with customers. About the Role GTM Engineering sits at the intersection of marketing strategy, revenue generation, data, and automation, turning market intelligence and buyer insight into repeatable growth opportunities for PartsBase. PartsBase is seeking a GTM Engineer to build and scale the workflows, systems, and outbound strategies that help our Sales teams engage the right aviation, aerospace, and defense buyers and suppliers at the right time. This is not a traditional demand generation or marketing operations role. GTM Engineers are hands-on builders who own the full lifecycle of a growth play, from identifying an opportunity and developing a hypothesis through workflow creation, experimentation, and measurable commercial impact. The role combines growth marketing, account-based strategy, data enrichment, AI, and sales enablement. You will work directly with Sales to identify promising markets, uncover buying signals, map buying committees, and turn these insights into targeted outbound plays. Using Clay, AI, and connected data workflows, you will give sellers the context and tools they need to engage prospects more effectively and to convert them into active marketplace subscribers. Success requires strong marketing judgment, technical curiosity, hands-on workflow-building experience, and the ability to connect automation to real commercial outcomes. In This Role, You'll
- Identify promising market segments, buying situations, and account-level triggers in partnership with Sales, such as fleet changes, new repair station certifications, AOG demand, and distributor expansion.
- Develop targeted outbound plays, defining the audience, buyer problem, messaging, offer, seller action, and success criteria.
- Build, own, and optimize Clay tables and research workflows, connecting enrichment, signal detection, account research, and contact discovery.
- Use AI to interpret market signals, classify accounts, and generate relevant research and messaging inputs.
- Map key accounts and buying committees across airlines, MROs, distributors, OEMs, and government and defense buyers, providing sellers with clear, evidence-based insights and recommended actions.
- Work directly with Sales teams to test outbound plays, gather feedback, measure performance, and determine what to scale or refine.
- Establish quality controls and source references to ensure research and AI-generated outputs are accurate and trustworthy.
- Turn successful experiments into reusable workflows, signals, audience logic, and play templates.
- Connect outbound strategies with ABM, paid media, and lifecycle marketing initiatives, including new subscriber acquisition, onboarding, engagement, and renewal.
- Partner with RevOps on CRM integrations, sales tooling, tracking, and workflow governance.
What We're Looking For
- Experience building B2B outbound, growth marketing, demand generation, or account-based marketing programs.
- Strong marketing judgment across segmentation, buyer problems, positioning, and messaging.
- Hands-on experience with Clay or similar data enrichment and workflow automation platforms.
- Practical experience using AI for research, classification, personalization, and decision support.
- A track record of working directly with Sales teams to turn growth ideas into executed outbound plays.
- Experience identifying buying signals, researching accounts, and mapping buying committees.
- The ability to distinguish verified evidence from assumptions and evaluate results critically.
- A commercially minded approach, connecting growth activity to meetings, opportunities, and pipeline.
Required Skills Growth Marketing and GTM Strategy
- Understanding of B2B go-to-market strategies, outbound motions, demand generation, and ABM.
- Ability to identify high-value segments and translate buyer insight into targeted growth plays.
- Experience developing messaging and value propositions for specific audiences.
- Attribution & Tracking:Strong grasp of UTM governance, campaign tracking, attribution modeling, and funnel analytics.
Technical and Automation Skills
- Hands-on experience with Clay or comparable enrichment and automation platforms.
- AI & Agentic Workflows:Hands-on experience building and running AI-powered workflows or agents in production, using tools like Claude, OpenAI, Clay, n8n, or HubSpot's AI features. You know where AI adds real leverage and where it adds noise.
- HubSpot:Hands-on expertise, including workflows, scoring, lifecycle management, and building custom objects and data models.
- Systems Architecture:A track record of designing and maintaining marketing and GTM systems, including website, CRM, and campaign infrastructure, and how they connect.
- Integrations:Experience managing APIs, middleware tools, and data syncs across GTM systems, connecting data sources, research workflows, and automation tools.
- Ability to structure data, troubleshoot workflows, and maintain data quality.
Sales Partnership and Execution
- Proven ability to work closely with Sales teams to develop and execute outbound strategies.
- Ability to translate account insights into clear seller context and actionable recommendations.
- Experience gathering feedback, improving adoption, and measuring commercial impact.
Day-to-Day Activities
- Identify growth opportunities through market research, buyer signals, and Sales feedback.
- Build and maintain Clay tables for account enrichment, contact discovery, research, and prioritization.
- Develop AI-powered workflows that generate accurate account insights and seller context.
- Create and launch targeted outbound plays with Sales teams.
- Analyze performance across engagement, meetings, opportunities, and pipeline.
- Refine, scale, or retire workflows based on results and seller feedback.
- Develop reusable research components, signals, and play templates.
- Work with RevOps on ORO, tracking, and governance.
- Document workflows and best practices to support adoption across teams and markets.
Personal Attributes
- Builder mentality: enjoys getting hands-on with tools, data, workflows, and automation.
- Commercially minded, focused on generating meaningful sales conversations, opportunities, and pipeline.
- Naturally curious about buyer behavior, aviation aftermarket dynamics, and emerging technologies.
- Analytical and evidence-driven, with strong attention to research quality and accuracy.
- Experimentation-focused, comfortable testing ideas and learning from results.
- Collaborative and confident working directly with Sales and cross-functional teams.
- Self-starter who takes ownership and thrives in a fast-paced environment.
- Excited by the potential of AI, automation, and connected data to transform go-to-market strategies.
Nice to Have
- Experience with ORO, Salesforce, Marketo, Demandbase, Goldcast, or Qualified.
- Familiarity with sales engagement platforms and outbound sequencing tools.
- Experience building dashboards and analysis in tools like Power BI, Looker, or Tableau.
- Background in aviation, aerospace, defense, or B2B marketplace businesses (a plus, not a requirement).
AI at PartsBase AI is not a feature at PartsBase; it is a new way of working. It turns instructions into work done and helps us move faster for the buyers and suppliers who depend on us to source critical aviation parts. We expect our employees to take ownership of the output and ensure quality. PartsBase sits at a rare intersection of marketplace data, aviation industry relationships, and deep aftermarket expertise, and we expect everyone here, regardless of role, to be an active part of applying AI to it. AI fluency is tied directly to how we measure performance and how we plan to win. There is no substitute for your own curiosity. We provide the tools, workflows, and space to experiment, but the expectation is that you develop these capabilities yourself, bring ideas, and collaborate across teams to reinvent the way work gets done. We are not using AI to do less. We are using it to do what was never possible before. Equal Opportunity Employer PartsBase is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants, and we make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. If you need an accommodation during the application or interview process, please let us know.
