Role Overview
We’re building the next generation of AI-powered creative and visual workflows across two products - Crop.photo (fast-growing early-stage SaaS) and Evolphin (a mature MAM platform entering its next GTM phase). Both are already used by global retail and brand teams like Lacoste, Urban Outfitters, Mercedes, AP News, and UEFA.
We’re looking for a Product Marketing Manager who thrives in a PLG environment - someone who can write, launch, analyze, and iterate quickly. You’ll work directly with the founder & CTO to drive our product-led growth motion, connect new AI features to real customer outcomes, and build the narratives that power our website, campaigns, and sales decks.
This is a high-ownership role for someone who loves turning ideas into stories that convert - and who’s as comfortable in Webflow or Figma as they are in a Google Doc or Notion.
What You’ll Actually Do
- Own the PLG narrative: Shape how users discover, try, and upgrade across both products. Turn product updates and AI features into compelling growth loops.
- Create high-converting website content: Write and publish pages in Webflow (including CMS collections). Partner with design to ensure visuals and copy tell a unified story.
- Run product launches: Plan, write, and execute launch campaigns across web, email, in-app, and social - from positioning to release notes to customer use cases.
- Translate raw ideas into content: Work directly from founder notes, Figma mocks, or prototypes to produce content that’s clear, useful, and conversion-ready.
- Build and maintain GTM assets: Keep our pitch decks, one-pagers, proposals, and outbound materials crisp, current, and on-brand.
- Record product demos and explainers: Use tools like Arcade, Screen Studio or Loom to highlight key use cases (PDP asset creation at scale &, brand compliance).
- Study the market: Track competitors and category trends to refine messaging and identify whitespace opportunities.
- Prioritize what moves the needle: Balance polish and speed - know when “good enough” gets us faster to learning or traction.
