Location: Egypt (supporting GCC and regional markets) Employment: Full-time
About Pulse
Pulse is a fintech technology company operating across Asia-Pacific and the GCC, helping financial institutions, payment providers, merchants, and digital platforms grow customer engagement, strengthen loyalty, and unlock new revenue opportunities.
Our business spans two complementary areas:
- Encore: Our commerce media platform enables e-commerce businesses, payment providers, and digital platforms to generate incremental revenue by presenting relevant advertiser offers within their customer journeys. Encore connects publishers with advertisers seeking performance-based customer acquisition.
- Loyalty and customer engagement: We work with banks, financial institutions, and other enterprise clients to deliver loyalty, rewards, and customer engagement solutions that strengthen customer relationships and drive commercial value.
We are expanding our regional commercial activities and looking to strengthen the marketing support available to our go-to-market teams.
Purpose of the role
We're looking for an experienced, hands-on Regional Marketing Manager to support Pulse's commercial growth across the GCC and wider region.
This is a broad B2B marketing role combining commercial storytelling, sales enablement, content development, campaign execution, and regional marketing activities.
A key focus will be helping our sales and partnerships teams communicate complex propositions in clear, compelling, and visually engaging ways. You'll develop high-quality sales presentations, proposals, case studies, and other commercial materials, including supporting major enterprise opportunities and bank RFP responses.
You'll also help plan and execute marketing activities that build awareness, engage prospective customers, and generate commercial opportunities across both our Encore and loyalty businesses.
Working closely with regional commercial teams and our Melbourne-based marketing leadership team, you'll take ownership of regional marketing projects and deliverables, ensuring they align with broader marketing priorities, brand standards, and commercial objectives.
This is a hands-on role for someone who can think strategically, develop a compelling story, and personally produce polished, professional marketing materials. You'll be comfortable moving between developing a sophisticated client presentation, writing persuasive marketing copy, creating digital content, and coordinating a regional campaign.
Key responsibilities
Commercial storytelling and sales enablement
- Work with sales, partnerships, and product teams to translate complex technology solutions and commercial propositions into clear, persuasive customer-facing narratives.
- Develop high-quality sales presentations, pitch decks, proposals, solution overviews, and other materials for prospective clients and partners.
- Support major enterprise sales opportunities, including the development and presentation of professional, compelling responses to bank RFPs and other formal procurement processes.
- Take ownership of the messaging, structure, copywriting, and visual presentation of sales materials, ensuring they are commercially persuasive and professionally executed.
- Create and maintain case studies, customer success stories, one-pagers, capability presentations, and other sales enablement resources.
- Tailor materials for different audiences, including banks, financial institutions, e-commerce businesses, payment providers, advertisers, and strategic partners.
- Collaborate with commercial and technical subject matter experts to ensure materials communicate both business value and solution capabilities accurately.
- Maintain consistent messaging and visual standards across regional commercial materials.
Regional marketing and campaign execution
- Plan and deliver targeted B2B marketing activities aligned with regional commercial priorities.
- Support go-to-market campaigns across Encore’s publisher and advertiser businesses, as well as Pulse’s loyalty and customer engagement solutions.
- Develop integrated campaigns using LinkedIn, email, digital content, industry partnerships, and other relevant channels.
- Work with sales and business development teams to develop account-based and sector-specific marketing initiatives.
- Create marketing assets and communications that support prospect engagement, lead generation, and sales conversion.
- Coordinate campaign schedules, content, creative assets, and external suppliers where required.
- Monitor campaign performance and identify opportunities to improve engagement and commercial impact.
Content development and communications
- Develop compelling written and visual content for regional marketing channels, including LinkedIn, websites, email campaigns, and industry communications.
- Write and edit articles, thought leadership pieces, customer stories, product announcements, and other marketing content.
- Turn commercial developments, partnerships, market insights, and customer outcomes into engaging content that supports Pulse’s positioning.
- Adapt messaging for different industries, audiences, and regional markets.
- Develop and localize relevant marketing communications in English and Arabic.
- Create professional everyday marketing assets and social content using PowerPoint, Canva, or other appropriate design tools.
- Capture and edit simple photo and video content from events or partner activities for use across digital channels.
- Support regional PR and industry communications where appropriate.
Events and regional activities
- Identify relevant industry events, conferences, exhibitions, and networking opportunities across the GCC.
- Coordinate regional event participation, including marketing materials, promotional activity, and logistical support.
- Develop pre-event and post-event communications to maximize commercial opportunities.
- Support regional sales teams with event presentations, talking points, collateral, and follow-up materials.
- Attend selected regional events where appropriate.
Marketing collaboration and project ownership
- Act as a key marketing partner to regional Encore and loyalty go-to-market teams, understanding their priorities and proactively identifying opportunities to support commercial growth.
- Manage marketing projects with a high degree of independence, from initial brief and concept development through to final delivery, incorporating feedback and approvals as appropriate.
- Work closely with the Melbourne-based marketing leadership and design teams to ensure regional activities align with Pulse’s broader brand, messaging, and marketing strategy.
- Contribute to broader marketing projects and initiatives, providing additional capability and capacity across the business.
- Coordinate external designers, agencies, or other suppliers where specialist support is required.
- Prioritize competing requests, manage deadlines, and maintain consistently high standards of work.
What we're looking for
- 5–8+ years of relevant B2B marketing experience, ideally including responsibility for marketing programs, commercial content, and sales enablement.
- Exceptional written English, with the ability to develop persuasive, sophisticated, and professionally polished business communications. Strong Arabic communication skills are also required.
- Demonstrated experience developing high-quality sales presentations, proposals, pitch decks, and other customer-facing commercial materials.
- Strong commercial storytelling skills, with the ability to understand complex products and solutions, identify the most compelling messages and communicate them clearly.
- Excellent PowerPoint skills, including the ability to structure, write, and visually develop professional presentations rather than simply populate existing templates.
- Strong visual judgment and practical design capabilities, with confidence using PowerPoint, Canva or similar tools to produce polished marketing and sales assets.
- Experience planning and executing B2B marketing campaigns across digital, content, and sales-led channels.
- Strong copywriting and editing skills across presentations, marketing communications, digital content, and sales collateral.
- Experience working closely with sales, business development, or go-to-market teams to support commercial opportunities.
- Ability to take ownership of projects, manage multiple priorities, and deliver high-quality work with minimal supervision, while collaborating effectively with colleagues and responding constructively to feedback.
- A proactive, resourceful, and commercially minded approach, with the confidence to challenge a brief, suggest improvements, and develop effective solutions.
- Familiarity with GCC business markets and the expectations of regional enterprise customers.
Highly advantageous
- Experience in fintech, banking, payments, loyalty, e-commerce, SaaS, martech, or enterprise technology.
- Experience developing responses to RFPs, tenders, or major enterprise sales proposals, particularly for banks or financial institutions.
- Experience marketing complex technology solutions to senior business and technical decision-makers.
- Experience supporting go-to-market activities across multiple products, business units, or geographic markets.
- Familiarity with CRM systems, marketing automation, digital campaign reporting, and AI-assisted content creation tools.
- Experience with basic video editing and digital content production.
What success looks like
You'll be successful in this role when:
- Our regional commercial teams have access to compelling, professionally produced sales materials that help them engage customers and progress opportunities.
- Major sales presentations, proposals, and RFP responses communicate Pulse’s value proposition clearly and persuasively, with a consistently high standard of writing and visual presentation.
- Encore’s publisher and advertiser businesses, along with our loyalty go-to-market teams, receive responsive and effective marketing support.
- Regional marketing campaigns and content activities are delivered consistently and contribute to awareness, engagement and qualified commercial opportunities.
- You can confidently take ownership of complex marketing deliverables, requiring limited day-to-day supervision while working within the direction and standards established by the broader marketing team.
We're looking for someone who combines the commercial judgement and experience of a marketing manager with the practical skills and enthusiasm of a hands-on marketer — someone who can develop the idea, tell the story and deliver the finished work.
Equal opportunity
Pulse is an equal-opportunity employer. We welcome applications from people of all backgrounds and value diverse experiences and perspectives.
