(Sr.) Brand Manager - ADFull-timeTherapy Area: ImmunologyWorkday Global Grade: 16Company DescriptionAbout AbbVieAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onLinkedIn,Facebook,Instagram,XandYouTube.Job DescriptionMarketing PlanningConduct joint field calls with the sales team to analyze customer needs, market trends and competitive information, identify actionable market opportunities and translate insights into prioritized business growth initiatives.Create and develop marketing words, programs, and tools that are targeted to the achievement of paln sales and margin goalsComplete preliminary and final marketing portfolio planning and budget; coordinate regional implementation with clear owners, milestones and success measures, and closely follow up on progress to resolve execution barriers.Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etcPrepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible productProduct ManagementLead to create and implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand imageDrive product promotion and growth initiatives to increase market share; translate identified market opportunities into concrete action plans and track execution and business impact.Determine pricing and positioning based on strategic goals of the products in the target segment, roll out products base on availability and regulatory time linesWork with other function management team cross-functional teams and the sales organization to ensure the cross functional alignment of align product strategiesstrategies, secure implementation commitment and drive project delivery through regular progress reviews and timely corrective actions.Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused productsProfessional RelationshipIdentify the opinion leaders in the therapeutic areaLead to build and maintain professional relationship with KOLsEstablish and develop the national expert network in the therapeutic area to ensure the strong expertise for assigned productsDevelop the loyalty speakers from KOLsCost Control & MonitoringDetermine the financial planning process related to product launch, customer satisfaction, scientific leadership and new businessMonitor and control marketing expenses in line with budget on monthly basisModify and manage expenses allocation to regionsQualificationsEducation：Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plusIndustry experiences:Minimum 5 years working experience in Pharmaceutical industryPosition experiences:Minimum 3 years working experience on product management or marketingMinimum 1 year sales management background is preferredExperience in dermatology or in the marketing and promotion of therapies for autoimmune diseases is strongly preferred. Biologics experience is a plus.Language Skills:Fulent in English both oral and writtenComputer Skills:Working knowledge, especially good at Excel and PowerPointMobility:Willing to travel frequentlyOther Special requirement:Thorough understanding on the healthcare industry (pharmaceutical and medical device markets) is a plusStrong business and product knowledge, with the ability to identify unmet customer needs and emerging market opportunities and translate insights into actionable growth initiatives that drive business results.Strong communication and presentation skill with excellent interpersonal senseStrong end-to-end project management skills in the pharmaceutical industry, with hands-on ownership of implementation, disciplined milestone tracking, proactive issue resolution and rigorous follow-through to ensure timely, high-quality execution.Strong analytical skills, including business and financial analysis, with the ability to prioritize market opportunities, define measurable business objectives and evaluate the impact of marketing initiatives.Autonomy/Independence, Assertiveness; a polished professional presence is essentialShould be self-motivated, creative and well organizedAdditional InformationAbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.htmlUS & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:https://www.abbvie.com/join-us/reasonable-accommodations.htmlBy clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy applyI'm interestedI'm interestedPrivacy Notice
About AbbVie
