{"n":"Demand Generation Managers","p":40,"c":12,"o":10,"m":88200,"h":42,"a":85,"rg":[["EMEA",40],["Americas",34],["APAC",26]],"b":[["Junior",8,47000,55000,64000],["Mid-level",42,64000,74000,86000],["Senior",30,78000,91000,106000],["Lead",14,88000,102000,118000],["Principal",6,108000,125000,145000]],"rl":[["Field Marketing Managers","field-marketing-managers"],["Growth Marketing Managers","growth-marketing-managers"],["Product Marketers","product-marketers"],["Email Marketers","email-marketers"],["Marketing Managers","marketing-managers"],["Digital Marketers","digital-marketers"]],"r":[["The Hero","Demand Generation Manager","Americas",92,41,85000],["Hero","Senior Demand Generation Manager","APAC",99,58,120000],["Batman","Director, Demand Generation","EMEA",99,96,200000],["Heroic Mentor","Associate Director, Demand Generation","Americas",99,72,150000],["The Bear","Head of Demand Generation","Americas",99,77,160000],["Venom","Demand Generation Specialist","EMEA",99,48,100000],["Frieza","Demand Generation Campaign Manager","EMEA",98,58,120000],["Batman","Demand Generation Director","APAC",98,96,200000],["Beast","Senior Manager, Demand Generation","APAC",98,60,125000],["Kakarot","Senior Demand Generation Marketer","Americas",98,58,120000],["Hero","Demand Generation Specialist","Americas",98,36,75000],["The Pokémon Professor","Demand Generation Manager","Americas",98,62,130000]],"j":[["Pipeline Ownership",["Own a marketing-sourced pipeline target and report progress against it.","Agree target accounts, priorities and goals with Sales and SDR teams."]],["Campaign Planning",["Plan and run integrated campaigns across email, paid, content and events.","Write campaign briefs covering audience, offer, channel mix and timeline.","Keep a campaign calendar and build the quarterly plan around it."]],["Measurement and Optimisation",["Report on campaign performance, pipeline contribution and return on spend.","Run tests across channels, messages and audiences, then scale what works.","Manage the demand generation budget and move spend to what performs."]],["Paid and Digital Channels",["Manage paid search, paid social and retargeting campaigns.","Test and improve landing pages to raise conversion rates."]],["Lead Nurture",["Build email nurture programmes that move leads towards a sales conversation.","Set up lead scoring and routing so the best leads reach Sales first.","Segment audiences and tailor messages by persona and funnel stage."]],["Account-Based Marketing",["Build target account lists and decide which accounts to prioritise.","Run one-to-one and one-to-few campaigns for named accounts.","Reach the whole buying committee with tailored content and outreach."]],["Events and Webinars",["Plan and promote webinars and virtual events.","Follow up event attendees with a clear plan for Sales and nurture."]]]}